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Official statement

Intrusive interstitials can impact rankings on both desktop and mobile. The policy hasn’t changed: interstitials with mandatory countdown timers are problematic. On mobile, all full-screen interstitials are discouraged, even with a close button. On desktop, only those with countdown timers are penalized.
14:33
🎥 Source video

Extracted from a Google Search Central video

⏱ 28:08 💬 EN 📅 13/10/2022 ✂ 19 statements
Watch on YouTube (14:33) →
✂ Other statements from this video 18 ▾
  1. 2:56 When should you really update the lastmod attribute in your sitemaps?
  2. 2:56 Should you really update the sitemap lastmod for every type of change?
  3. 5:17 How does Google handle unauthorized duplicate content?
  4. 5:50 Why is the DMCA essential for managing duplicate content?
  5. 6:21 How does Google really handle duplicate content in search results?
  6. 6:54 Does duplicate content really hurt your SEO?
  7. 10:30 Is it possible that Crawl Stats reveals an unseen MFI migration in Search Console?
  8. 10:30 Is your site missing out on the Mobile-First Index?
  9. 14:00 Are Intrusive Interstitials Now a Threat to Your Desktop SEO?
  10. 16:13 What SEO risks do interstitials pose according to Google?
  11. 16:13 What impact do Better Ads Standards have on your SEO interstitials?
  12. 22:18 What are the risks of altering your AdSense code, even for optimization?
  13. 22:30 Is it risky to modify AdSense code?
  14. 23:00 Should you really worry about how automatic ads affect CLS for SEO?
  15. 23:00 Do Google’s auto ads really harm your SEO through CLS?
  16. 24:04 Should you be worried about penalties when combining AdSense and affiliate links?
  17. 24:24 Is it true that AdSense and affiliate marketing can coexist for SEO success?
  18. 26:27 Why does Google emphasize original content for AdSense?
📅
Official statement from (4 years ago)
TL;DR

Intrusive interstitials still affect rankings on both desktop and mobile. Countdown timers and full-screen interstitials remain problematic. Stay alert.

❓ Frequently Asked Questions

Les interstitiels affectent-ils le classement sur mobile ?
Oui, surtout les interstitiels plein écran qui peuvent nuire à l'expérience utilisateur.
Quels types d'interstitiels sont problématiques sur desktop ?
Principalement ceux avec des comptes à rebours obligatoires.
Est-ce que Google a changé de politique récemment ?
Non, la politique reste inchangée, mais le focus sur l'expérience utilisateur persiste.
🏷 Related Topics
Mobile SEO

🎥 From the same video 18

Other SEO insights extracted from this same Google Search Central video · duration 28 min · published on 13/10/2022

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