Official statement
Google does not penalize sites for duplicate content. The algorithm detects duplication between pages and selects one to display as canonical in the results, hiding the others. There is no concept of a 'copied content penalty.'
6:54
Other statements from this video 18 ▾
- 2:56 When should you really update the lastmod attribute in your sitemaps?
- 2:56 Should you really update the sitemap lastmod for every type of change?
- 5:17 How does Google handle unauthorized duplicate content?
- 5:50 Why is the DMCA essential for managing duplicate content?
- 6:21 How does Google really handle duplicate content in search results?
- 10:30 Is it possible that Crawl Stats reveals an unseen MFI migration in Search Console?
- 10:30 Is your site missing out on the Mobile-First Index?
- 14:00 Are Intrusive Interstitials Now a Threat to Your Desktop SEO?
- 14:33 Are Intrusive Interstitials Still a Threat to Your SEO?
- 16:13 What SEO risks do interstitials pose according to Google?
- 16:13 What impact do Better Ads Standards have on your SEO interstitials?
- 22:18 What are the risks of altering your AdSense code, even for optimization?
- 22:30 Is it risky to modify AdSense code?
- 23:00 Should you really worry about how automatic ads affect CLS for SEO?
- 23:00 Do Google’s auto ads really harm your SEO through CLS?
- 24:04 Should you be worried about penalties when combining AdSense and affiliate links?
- 24:24 Is it true that AdSense and affiliate marketing can coexist for SEO success?
- 26:27 Why does Google emphasize original content for AdSense?
Official statement from
(4 years ago)
⚠ A more recent statement exists on this topic
Can Invalid Schema.org Markup Penalize Your Organic Rankings?
View statement →
TL;DR
Google does not penalize duplicate content. It simply selects a canonical version for the SERPs and hides the others. The main impact on SEO is managing your canonical pages.
❓ Frequently Asked Questions
Le contenu dupliqué peut-il affecter le SEO ?
Indirectement, oui. Bien qu'il n'y ait pas de pénalités, il peut affecter votre crawl budget et réduction de visibilité.
Comment Google détermine-t-il la page canonique ?
Google se base sur des signaux tels que la balise canonical et les liens pour choisir la page à indexer.
Que faire si plusieurs versions de ma page sont indexées ?
Implémentez correctement la balise canonical et utilisez des redirections 301 si nécessaire.
🎥 From the same video 18
Other SEO insights extracted from this same Google Search Central video · duration 28 min · published on 13/10/2022
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