Official statement
Automatic AdSense ads that generate an impact on the Core Web Vitals score (CLS) are unlikely to have a significant effect on ranking in search results. There is no need to be overly concerned about this metric if it originates from automatic ads.
23:00
Other statements from this video 18 ▾
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- 23:00 Do Google’s auto ads really harm your SEO through CLS?
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Official statement from
(4 years ago)
⚠ A more recent statement exists on this topic
How Does Google Really Decide When to Tell Us About Search Outages?
View statement →
TL;DR
Google states that automatic ads are unlikely to have a major impact on ranking. The CLS metric from these ads shouldn't be a major concern for SEOs.
❓ Frequently Asked Questions
Qu'est-ce que le CLS ?
Le CLS (Cumulative Layout Shift) mesure la stabilité visuelle d'un site et contribue aux Core Web Vitals.
Les autres métriques CWV affectent-elles le ranking ?
Oui, les autres Core Web Vitals comme LCP et FID influent sur l’UX et peuvent affecter le classement.
Les annonces manuelles ont-elles le même impact ?
Potentiellement non. L'effet des annonces manuelles doit être analysé au cas par cas.
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