Official statement
The policy against intrusive interstitials, initially limited to mobile, has now been extended to desktop versions since 2022. Interstitials with countdowns that prevent users from closing the window are particularly problematic and can affect your ranking.
14:00
Other statements from this video 18 ▾
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Official statement from
(4 years ago)
⚠ A more recent statement exists on this topic
How can interstitials damage your SEO?
View statement →
TL;DR
Google is enforcing its anti-interstitial policy on desktop. Countdown windows can harm your ranking. Keep an eye on your optimizations.
❓ Frequently Asked Questions
Quels interstitiels affectent le SEO desktop ?
Surtout ceux à compte à rebours ou qui bloquent l'accès rapide au contenu.
Comment savoir si mes interstitiels sont pénalisants ?
Passez au crible les performances utilisateurs : taux de rebond, temps de session, feedback direct.
Puis-je avoir des interstitiels non pénalisants ?
Oui, s'ils sont peu intrusifs et pertinents pour l'utilisateur.
🎥 From the same video 18
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