Official statement
According to Better Ads Standards, post-click interstitials with countdown timers are banned on desktop. On mobile, all full-screen interstitials are problematic, even if they can be closed. Implementation must prioritize user experience over SEO considerations.
16:13
Other statements from this video 18 ▾
- 2:56 When should you really update the lastmod attribute in your sitemaps?
- 2:56 Should you really update the sitemap lastmod for every type of change?
- 5:17 How does Google handle unauthorized duplicate content?
- 5:50 Why is the DMCA essential for managing duplicate content?
- 6:21 How does Google really handle duplicate content in search results?
- 6:54 Does duplicate content really hurt your SEO?
- 10:30 Is it possible that Crawl Stats reveals an unseen MFI migration in Search Console?
- 10:30 Is your site missing out on the Mobile-First Index?
- 14:00 Are Intrusive Interstitials Now a Threat to Your Desktop SEO?
- 14:33 Are Intrusive Interstitials Still a Threat to Your SEO?
- 16:13 What impact do Better Ads Standards have on your SEO interstitials?
- 22:18 What are the risks of altering your AdSense code, even for optimization?
- 22:30 Is it risky to modify AdSense code?
- 23:00 Should you really worry about how automatic ads affect CLS for SEO?
- 23:00 Do Google’s auto ads really harm your SEO through CLS?
- 24:04 Should you be worried about penalties when combining AdSense and affiliate links?
- 24:24 Is it true that AdSense and affiliate marketing can coexist for SEO success?
- 26:27 Why does Google emphasize original content for AdSense?
Official statement from
(4 years ago)
⚠ A more recent statement exists on this topic
Is Google Really Changing How Links Appear in Its Generative AI to Drive More Cl...
View statement →
TL;DR
Countdown interstitials are banned on desktop. On mobile, all full-screen interstitials are problematic. Prioritize user experience over SEO.
❓ Frequently Asked Questions
Pourquoi les interstitiels sont-ils pénalisés ?
Ils nuisent à l'expérience utilisateur et augmentent le taux de rebond.
Comment puis-je vérifier la conformité de mes interstitiels ?
Utilisez des outils de test et réalisez des analyses sur différents appareils.
Est-ce que tous les interstitiels sont problématiques ?
Non, mais ceux qui affectent l'expérience utilisateur le sont souvent.
🎥 From the same video 18
Other SEO insights extracted from this same Google Search Central video · duration 28 min · published on 13/10/2022
🎥 Watch the full video on YouTube →
💬 Comments (0)
Be the first to comment.