Official statement
Google follows the Better Ads Standards to evaluate interstitials. Countdown post-interstitials are prohibited on desktop. Implementation must prioritize users above all, not just search engines.
16:13
Other statements from this video 18 ▾
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Official statement from
(4 years ago)
⚠ A more recent statement exists on this topic
Are You Measuring Your Content Against the Right Standards After HCU?
View statement →
TL;DR
Google bans countdown post-interstitials on desktop. The focus is on user experience before SEO. A change that requires a reevaluation of certain practices.
❓ Frequently Asked Questions
Les interstitiels sont-ils complètement interdits?
Non, seuls les post-stitials avec compte à rebours sont interdits sur desktop.
Qu'est-ce que les Better Ads Standards?
Ce sont des guidelines internationales visant à améliorer l'expérience publicitaire pour l'utilisateur.
Ces règles s'appliquent-elles aux mobiles?
La directive est spécifiquement pour le desktop, mais restez attentif aux mises à jour mobiles.
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