Official statement
A decline in the Core Web Vitals CLS score caused by AdSense auto ads is unlikely to have a significant effect on rankings in natural search results. There’s no need to overly worry about it.
23:00
Other statements from this video 18 ▾
- 2:56 When should you really update the lastmod attribute in your sitemaps?
- 2:56 Should you really update the sitemap lastmod for every type of change?
- 5:17 How does Google handle unauthorized duplicate content?
- 5:50 Why is the DMCA essential for managing duplicate content?
- 6:21 How does Google really handle duplicate content in search results?
- 6:54 Does duplicate content really hurt your SEO?
- 10:30 Is it possible that Crawl Stats reveals an unseen MFI migration in Search Console?
- 10:30 Is your site missing out on the Mobile-First Index?
- 14:00 Are Intrusive Interstitials Now a Threat to Your Desktop SEO?
- 14:33 Are Intrusive Interstitials Still a Threat to Your SEO?
- 16:13 What SEO risks do interstitials pose according to Google?
- 16:13 What impact do Better Ads Standards have on your SEO interstitials?
- 22:18 What are the risks of altering your AdSense code, even for optimization?
- 22:30 Is it risky to modify AdSense code?
- 23:00 Should you really worry about how automatic ads affect CLS for SEO?
- 24:04 Should you be worried about penalties when combining AdSense and affiliate links?
- 24:24 Is it true that AdSense and affiliate marketing can coexist for SEO success?
- 26:27 Why does Google emphasize original content for AdSense?
Official statement from
(3 years ago)
⚠ A more recent statement exists on this topic
Does Google Really Replace Your Search Queries to Boost Ad Revenue?
View statement →
TL;DR
AdSense auto ads may affect your CLS score, but Google downplays their real SEO impact. Don't panic, but stay alert regarding your web performance.
❓ Frequently Asked Questions
Est-ce que les annonces automatiques affectent vraiment le SEO ?
Pas de manière significative selon Google, le classement reste majoritairement stable malgré un CLS légèrement dégradé.
Devrais-je arrêter d'utiliser les annonces AdSense ?
Non, mais surveillez l'impact sur l'expérience utilisateur et ajustez en cas d'anomalies significatives.
Le CLS est-il le seul indicateur UX à considérer ?
Non, il faut également surveiller d'autres Core Web Vitals comme le LCP et FID pour une vision d'ensemble.
🎥 From the same video 18
Other SEO insights extracted from this same Google Search Central video · duration 28 min · published on 13/10/2022
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