Google

★★★ Should You Still Optimize User Experience Now That Google Has Removed the Page Experience System?

A few days ago, Google updated its documentation by removing several ranking systems, including the page experience system. Although Google had already clarified in the past that this system was more ...

May 02, 2023 ⚡ Analysis available

★★★ Does SafeSearch Really Filter Your Content on Google Discover?

In response to a tweet from @lilyraynyc, who was wondering whether sites with some adult content could be entirely excluded from Discover, the Google SearchLiaison account stated: "SafeSearch likely a...

Apr 25, 2023 ⚡ Analysis available

★★ Should You Stop Chasing Backlinks to Rank in 2024?

During his presentation at PubCon, Gary Illuyes also stated that links were not as important as SEOs believe. At least, they have lost weight over the past several years and will continue to lose weig...

Mar 06, 2023 ⚡ Analysis available

★★ Should you really delete problematic elements instead of fixing them for SEO?

A pragmatic SEO approach recommended by Google: if an element causes problems and isn't essential, the best solution may simply be to delete it. A missing element cannot cause problems....

Feb 16, 2023 ⚡ Analysis available

★★★ Why have image dimensions in HTML become essential for fixing CLS problems?

To fix Cumulative Layout Shift (CLS) problems related to images, you often just need to include the image dimensions (width and height) directly in your HTML markup. This practice improves user experi...

Feb 16, 2023 ⚡ Analysis available

★★ Are Google Search Console's bubble charts really revolutionizing your SEO analysis?

Google Search Console offers visualizations in the form of bubble charts to analyze your site's performance data. These visual tools enable a more intuitive analysis of search metrics....

Feb 16, 2023 ⚡ Analysis available

★★ Should you really start your SEO audit with your browser and Search Console?

Google recommends using your web browser combined with Google Search Console tools to perform a first quick and efficient analysis of your website before diving deeper into other SEO aspects....

Feb 16, 2023 ⚡ Analysis available

★★★ Is Google Really Changing Its Rules or Just Repackaging Them With Search Essentials?

Google has renamed its Webmaster Guidelines to 'Search Essentials'. This change represents an official overhaul of the reference documentation for best practices in natural search optimization recomme...

Feb 16, 2023 ⚡ Analysis available

★★ Are you really unlocking the full power of Google Search Console data to boost your SEO performance?

Google is launching a third season of Search Console Training focused on data analysis. The series will cover different methods to export, analyze, and visualize Google Search Console data in order to...

Feb 14, 2023 ⚡ Analysis available

★★★ Is it absolutely necessary to migrate to JSON-LD for your structured data?

Google has updated its online documentation regarding structured data markup and reminds us that the 3 available formats (JSON-LD, Microdata, and RDFa) are "equally accepted by Google, provided they a...

Feb 13, 2023 ⚡ Analysis available

★★ Could removing obsolete URLs from your sitemaps actually boost your SEO?

It is recommended to gradually remove obsolete URLs from XML sitemaps instead of keeping them indefinitely. This facilitates management and reduces the size of sitemap files over time....

Feb 09, 2023 ⚡ Analysis available

★★★ Should you really align hreflang and lang HTML?

The hreflang attribute and the lang HTML attribute have entirely different roles and specifications. It is not advisable to try to align them or use the same values for both. Each should adhere to its...

Feb 09, 2023 ⚡ Analysis available

★★★ Is simplifying hreflang implementation the key to successful international SEO?

For the hreflang attribute on international websites, it is better to use a simplified implementation (such as en-US, fr-FR) rather than an overly granular notation that does not conform to the specif...

Feb 09, 2023 ⚡ Analysis available

★★★ Why should you keep old URLs in the sitemap after a 301 redirect?

When changing URLs with 301 redirects, it is advisable to keep the old URLs in the XML sitemap until they disappear from Google's index. Once they are indexed under their new URL, they can be removed ...

Feb 09, 2023 ⚡ Analysis available

★★ Is it true that the order of tags in an XML sitemap doesn't matter to Google?

In an XML sitemap, the order of tags (URL, last updated date, frequency, priority) is not important. Only the URL is mandatory. If Search Console processes the sitemap correctly, there are no issues e...

Feb 09, 2023 ⚡ Analysis available

★★★ Why Doesn't the Event Data Structure Guarantee Rich Results?

Even if the data structure for events is correctly implemented and validated in Search Console, it does not guarantee that rich results will appear in the search results. This is the normal behavior o...

Feb 09, 2023 ⚡ Analysis available

★★ Do your JSON files really need to be indexed?

For resource files (like JSON files used by JavaScript), there's no need to make them directly accessible via URL if Google can read them through JavaScript. There's no need for specific configuration...

Feb 09, 2023 ⚡ Analysis available

★★★ Should you really ban lazy loading and infinite scroll to get indexed by Google?

For Googlebot to index content, it must be loaded without requiring user interaction such as scrolling. Developers must find an alternative to load this content in a way that is accessible to Googlebo...

Feb 07, 2023 ⚡ Analysis available

★★ Does Google really analyze the DOM instead of raw HTML—and why does this matter for your rankings?

The Elements tab lets you search for content on the page and verify whether it's present or absent in the DOM, and where it's positioned. If content is missing from the rendered HTML in Search Console...

Feb 07, 2023 ⚡ Analysis available

★★ Is your resource waterfall chart really exposing your hidden performance bottlenecks?

The waterfall diagram in the Network tab helps you understand the time spent at each stage: queueing, connection, server response time, and download. Long connection or download times may require exam...

Feb 07, 2023 ⚡ Analysis available