Official statement
Even if the data structure for events is correctly implemented and validated in Search Console, it does not guarantee that rich results will appear in the search results. This is the normal behavior of the system.
15:00
Other statements from this video 6 ▾
- 12:12 Do your JSON files really need to be indexed?
- 17:37 Is it true that the order of tags in an XML sitemap doesn't matter to Google?
- 18:08 Why should you keep old URLs in the sitemap after a 301 redirect?
- 18:08 Could removing obsolete URLs from your sitemaps actually boost your SEO?
- 19:46 Is simplifying hreflang implementation the key to successful international SEO?
- 20:46 Should you really align hreflang and lang HTML?
Official statement from
(3 years ago)
⚠ A more recent statement exists on this topic
Why aren't your product structured data appearing in Google's rich results?
View statement →
TL;DR
Properly implementing event structured data does not guarantee the display in rich results. Google decides on this display based on several criteria that go beyond simple validation. SEO should consider it as one factor among others.
❓ Frequently Asked Questions
Les données structurées sont-elles inutiles?
Non, elles sont utiles mais ne sont pas le seul critère pour obtenir des rich results.
Comment savoir si mon site peut obtenir des rich results?
Assurez-vous que votre contenu global est de haute qualité et répond aux attentes des utilisateurs.
Dois-je arrêter d'utiliser les données structurées?
Non, continuez à les utiliser correctement, mais intégrez-les dans une stratégie SEO plus large.
🎥 From the same video 6
Other SEO insights extracted from this same Google Search Central video · duration 24 min · published on 09/02/2023
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