What does Google say about SEO? /
Official Google statements come from various channels: official blogs (Google Search Central Blog), developer documentation, conference announcements, and responses on help forums. These institutional communications represent Google's official position on SEO matters and best practices to follow.
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★★★ Why is Chrome DevTools Performance panel a game-changer for debugging Core Web Vitals?
The big difference with Lighthouse is that you can record performance during interactions with the page, and thus discover more easily responsiveness issues or layout shifts....
Aug 29, 2023 ⚡ Analysis available
★★★ Why isn't Lighthouse catching all your Core Web Vitals issues?
Lighthouse focuses on the performance of your initial page load. This means it doesn't capture responsiveness issues or layout shifts that occur during page interactions....
Aug 29, 2023 ⚡ Analysis available
★★★ Why can't Lighthouse actually measure how responsive your site really is to users?
Responsiveness metrics — FID or INP — are field metrics and cannot truly be captured by Lighthouse. Instead, we use Total Blocking Time as an approximate indicator....
Aug 29, 2023 ⚡ Analysis available
★★ Is Lighthouse really the gold standard tool for diagnosing performance issues?
To begin your debugging process, it makes sense to get a first impression of your current status by using Lighthouse in Chrome's developer tools....
Aug 29, 2023 ⚡ Analysis available
★★ Why does Google rely on lab data to debug SEO issues—and should you?
When debugging, we can get a rough idea of what might be causing problems by examining laboratory data. This is data that we can create and measure using our own devices....
Aug 29, 2023 ⚡ Analysis available
★★★ Does Google really rank pages based on how real users actually experience them?
It's important to remember that these metrics come from real user data, meaning actual people using your website in the real world....
Aug 29, 2023 ⚡ Analysis available
★★ Are Core Web Vitals really a UX diagnostic tool or just another ranking factor in disguise?
Core Web Vitals provide a useful way to identify challenges that users may encounter when they're on your pages....
Aug 29, 2023 ⚡ Analysis available
★★★ Is Google really indexing content that doesn't exist on your site?
Google doesn't invent content for indexing; it uses what your site provides. If gambling content appears in search results for your site when that's not your niche, it's because your server is serving...
Aug 09, 2023 ⚡ Analysis available
★★ Should you really stop relying on Google cache to diagnose indexation issues?
Google cache has no importance for indexation. It is not a technical SEO tool. Use Search Console if you want to diagnose the status of a URL....
Aug 09, 2023 ⚡ Analysis available
★★★ Should you really use prefetch and prerender to boost your SEO rankings?
Link prefetch, prerender, DNS resolve and similar tags are not directly a signal. However, when used correctly to improve user experience, this will be reflected in actual Core Web Vitals metrics and ...
Aug 09, 2023 ⚡ Analysis available
★★★ How can you verify that a crawler is really Googlebot and block fake ones without hurting your SEO?
To verify if an IP is a Google crawler, perform a reverse DNS lookup of the IP address to obtain the hostname, then verify the hostname to confirm the IP address. You can also use online WHOIS service...
Aug 09, 2023 ⚡ Analysis available
★★★ Does Google really require English day names in structured data for non-English websites?
For most textual structured data, you must match what you show to users. However, enumerated fields like day-of-week must use English day names according to the schema.org specification, even if your ...
Aug 09, 2023 ⚡ Analysis available
★★ Do Relative and Absolute Links Really Make a Difference for SEO?
Search engines look at links the same way a browser would. There is therefore no SEO difference between using relative or absolute links on a website....
Aug 09, 2023 ⚡ Analysis available
★★ Does the HTML <article> tag really boost your SEO rankings?
The HTML article element has no particular effect in Google Search. It's similar to many other types of HTML tags. There's much more to using HTML than just Google Search. Sometimes there are accessib...
Aug 09, 2023 ⚡ Analysis available
Does color contrast really impact your SEO rankings?
You can use white text on a colored background. Just make sure there's good contrast so your users can actually read the content....
Aug 09, 2023 ⚡ Analysis available
★★ Can you really use hreflang for non-translated content targeting different regions?
Hreflang can be used to link very similar content targeting different countries, even if it's not a direct translation. Hreflang is for alternative linguistic or regional versions, not specifically fo...
Aug 09, 2023 ⚡ Analysis available
★★ Why is Product markup completely useless for real estate listings?
Using Product structured data for real estate is not considered an abuse, but it has no effect. Google Shopping only supports movable items, not real estate. The markup will simply be ignored. It is r...
Aug 09, 2023 ⚡ Analysis available
★★★ Is your website hit by a manual penalty? Here's exactly how to check in Search Console
You can see the current status of manual actions in Search Console once you've verified site ownership. This information is visible to all verified owners. Expired or resolved manual actions are not l...
Aug 09, 2023 ⚡ Analysis available
★★★ Why isn't perfect technical optimization enough to rank your site anymore?
Having a sitemap, indexed pages, updated content, backlinks, and on-page optimization is not enough to rank. Like a book or a restaurant, technical aspects are important but there is much more to do t...
Aug 09, 2023 ⚡ Analysis available
★★★ Does Google really ignore URL fragments (#) for SEO purposes?
Elements after the hashtag in a URL (called fragments) are generally ignored by Google Search. Google looks at the entire page. In very rare cases, Google may detect that the fragment displays differe...
Aug 09, 2023 ⚡ Analysis available
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