Danny Sullivan

★★★ Can the nosnippet Tag Actually Block Google's Passage Indexing?

Danny Sullivan indicated on Twitter that using the "meta robots nosnippet" tag on your pages will not prevent the "Passage Indexing" system from being implemented by the search engine and therefore th...

Jan 04, 2021 ⚡ Analysis available

★★★ Can You Actually Spot Passage Indexing Results in Google's SERPs?

Danny Sullivan also explained on Twitter that results displayed through "Passage Indexing" (when this system is implemented, which is not yet the case) will not appear as featured snippets, in any for...

Jan 04, 2021 ⚡ Analysis available

★★ Is Google's Passage Indexing Really Live or Still Being Tested?

Danny Sullivan indicated on Twitter that the Passage Indexing system (analysis of specific content within a page potentially dealing with another topic), logically expected to be launched before the e...

Dec 28, 2020 ⚡ Analysis available

★★★ Do Google Core Updates Actually Incorporate the BERT Algorithm?

Danny Sullivan also explained on Twitter that Google's latest core update had no direct connection with the BERT algorithm....

Dec 28, 2020 ⚡ Analysis available

★★★ How Does Google Actually Handle Misinformation in Search Results?

Danny Sullivan explained on Twitter that, most of the time, Google considers misinformation, particularly in the health sector (anti-vaccine content, etc.) as spam and, just like "low-quality" content...

Dec 21, 2020 ⚡ Analysis available

★★★ How Does Google Rank Specific Passages Within a Page Without Creating a Separate Index?

Google recently announced that it would strengthen its ability to rank certain parts of a text (such as a paragraph), even when these are included in overall content with a different meaning. On this ...

Oct 27, 2020 ⚡ Analysis available

★★★ Why Are 15% of Google Searches Completely New Every Single Day?

In 2007, Google indicated that 25% of the queries it processed each day were completely new and had never been typed into the search engine before. Then this figure dropped to 15% in 2013, as still an...

Aug 31, 2020 ⚡ Analysis available

★★★ Will Google Finally Reduce the Weight of Business Names in Local Pack Rankings?

When an SEO professional complained that business names had too much weight in the algorithm that displays businesses in the "local pack," Danny Sullivan explained that the tool's development teams we...

Jul 27, 2020 ⚡ Analysis available

★★★ Why does Google need to constantly evolve its search engine to thrive?

Google must continually evolve to remain relevant. If search does not evolve, users might stop using Google for their queries....

Mar 31, 2020 ⚡ Analysis available

★★★ Does BERT actually reduce traffic to websites or simply enhance targeting?

Thanks to BERT, Google’s search results are better aligned with user intent. This can lead to a decrease in traffic for certain pages, but the redirected traffic is more relevant to the user....

Mar 31, 2020 ⚡ Analysis available

★★★ Can Google really thrive without an open web?

Google recognizes the significance of supporting the open web ecosystem. If this ecosystem does not thrive, Google cannot thrive either....

Mar 31, 2020 ⚡ Analysis available

★★ Is Google really improving its communication with SEOs, or is it just marketing?

Google aims to enhance two-way communication with users, particularly through various feedback channels like Office Hangouts....

Mar 31, 2020 ⚡ Analysis available

★★ Does Google really send 24 billion visits to news sites every month?

Google sends approximately 24 billion visits per month to news sites, illustrating Google's commitment to supporting these sites....

Mar 31, 2020 ⚡ Analysis available

★★★ Do Voice Actions and Skills Actually Impact Your Website's SEO Rankings?

Danny Sullivan indicated on Twitter that integrating "voice actions" (the equivalent of Amazon's "skills") on your site has no impact on that site's ranking in the SERPs. Creating such "voice apps" do...

Feb 03, 2020 ⚡ Analysis available

★★ Are Structured Data Tags Really a Google Ranking Factor?

Danny Sullivan explained on Twitter that using structured data markup in HTML code is not a relevance criterion for Google, as has been explained many times before....

Jan 20, 2020 ⚡ Analysis available

★★ Does Reporting a Spam Site to Google Actually Get It Penalized?

Danny Sullivan also explained on Twitter that when spam reports are well-crafted, they often enable Google's anti-spam teams to conduct in-depth research and investigations, sometimes leading to broad...

Jan 20, 2020 ⚡ Analysis available

★★★ Does BERT Really Require No Technical SEO Optimization Whatsoever?

Danny Sullivan reiterated on Twitter, as he typically does after almost every "core update," that there were no real modifications (particularly technical ones) to anticipate on your site following BE...

Nov 04, 2019 ⚡ Analysis available

★★★ Does Paying for Google Ads Give You Access to Privileged SEO Support?

Danny Sullivan reminded on Twitter that Google does not provide "SEO support based on business relationships (Editor's note: for Google Ads customers). It would be unfair to those who don't advertise....

May 13, 2019 ⚡ Analysis available

★★★ Does Google Ads Really Influence Your Website's SEO Rankings?

Danny Sullivan stepped up to the plate again last week to explain, for the 567,843rd time, that advertising and "search" are completely separate at Google and that one does not influence the other (an...

Apr 23, 2019 ⚡ Analysis available

★★★ Does Positive or Negative Buzz Actually Impact Your Site's SEO Rankings?

Danny Sullivan indicated on Twitter that whether people speak well or poorly of a website (for example in reviews or via links, but not limited to these) does not influence that site's ranking in sear...

Jul 31, 2018 ⚡ Analysis available