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Should you really prioritize topics over keywords when analyzing search trends?
To correctly analyze trends, it is recommended to use topics rather than simple terms in order to exclude meanings unrelated to search intent. For example, choosing the topic Alphabet Inc. rather than...
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How can you get your content discovered across Google's new search surfaces beyond traditional search results?
Google provides guidance on how to position your content to appear in Google Search results and on emerging search surfaces....
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Does Google automatically filter your content for minors with SafeSearch?
For Google accounts of people under 18 years old, SafeSearch is set to Filter mode by default when Google's systems detect that the user may be under 18. This mode filters explicit content including p...
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Do Search Console grouped exports to BigQuery really replace the Search Analytics API?
Data available through Search Console grouped exports to BigQuery is very similar to Search Analytics API data, but potentially much more voluminous depending on site size....
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Does Google's bulk export finally unlock all the performance metrics you've been missing?
The bulk export includes performance data showing important metrics: the search queries that display your site, the click-through rate of pages, the countries where you perform best, all tracked over ...
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Did you know Google counts only one impression when multiple pages from your site appear in the same search results?
In the searchdata_site_impression table, data is aggregated by property. If two pages appear in the same Google search result, you will only see one impression. For position, it's the highest position...
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Why does Google use 0 as the topmost position in Search Console data?
The sum_top_position field represents the sum of your site's highest position in search results, where '0' corresponds to the top position on the results page....
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How does Google's searchdata_url_impression table break down your search performance data?
The searchdata_url_impression table aggregates all performance data by individual URL rather than by site. If two pages appear in the same Google search result, you'll see two impressions—one for each...
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Why does Google anonymize certain URLs in your Discover data, and what does it mean for your SEO strategy?
The searchdata_url_impression table includes a boolean field indicating whether the URL is anonymized for Discover in order to protect user privacy....
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Are you missing out on rich snippet opportunities? How to master search appearance fields and dominate your SERP real estate?
The URL table includes several boolean fields showing whether the URL was displayed with a specific search appearance, such as is_job_listing, is_events, etc....
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Why does Google require aggregation functions when analyzing Search Console data?
You must always use aggregation functions because the table rows are not guaranteed to be consolidated by date, URL, site, or any combination of keys. A query can appear multiple times for the same da...
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Should you really limit queries by date in Search Console to optimize your performance?
You should limit queries by date as much as possible to speed up queries and save processing costs. This is done with a WHERE clause to restrict the date range in the partitioned table....
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Should you really filter out anonymized queries from Google Search Console to boost your data quality?
You need to filter 'noquery' strings to reduce the size of your data requests. This is done by extracting only data where the is_anonymized_query field is false....
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Why does Google force you to juggle three separate performance reports in Search Console?
Search Console offers three distinct performance reports: Search (classic search results), Discover, and Google News. The data from each report is different and must be analyzed separately to understa...
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Are you really missing a significant chunk of your traffic by not filtering by search type in Search Console?
The Performance report displays data for Google Search's main tab by default, but you can filter data by search type — Web, Image, Video, or News — to see results in each respective Google Search tab....
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Are your key pages missing from Google's search results? Here's how to fix your indexation issues
If important pages from your site don't appear in the list within the Performance report, it means you're not receiving Google Search traffic to these pages. Use the Inspect URL tool to check whether ...
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Is internal navigation really enough to guarantee that your strategic pages get indexed?
To improve the visibility of important pages, verify that they can be found through your site's navigation or ensure they're linked from other places on your site, such as the homepage or main categor...
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Does a low CTR really mean your search snippets are failing to attract clicks?
If the number of impressions for a query or page is significantly higher than clicks (low CTR), it means your search snippets are not attracting clicks. You need to create better titles and descriptio...
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Is the 1,000-row limit in Search Console really hindering your SEO analysis?
The Search Console user interface allows you to export up to 1,000 rows of data through the export button available in most reports....
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Is the 50,000-row limit in Search Console really crippling your SEO analysis?
Both the official Search Console connector in Looker Studio and the Search Console API allow exporting up to 50,000 rows of performance data, URL inspection, sitemaps, and sites....