What does Google say about SEO? /
John Mueller is one of Google's most active spokespeople on search engine optimization topics. As a Search Advocate, he regularly answers the SEO community's questions during Google Search Central sessions and on social media. His statements are a prime source of information for understanding how Google Search works and the best practices to follow.
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★★★ Should you remove HowTo structured data from your pages now that Google has stopped displaying rich results?
Google has ceased using HowTo structured data to display rich results. It is not necessary to remove this markup from existing pages, but it will no longer have any effect on how results are displayed...
Oct 05, 2023 ⚡ Analysis available
★★ Should you really let your CMS handle your structured data?
It is recommended to use a CMS, hosting platform, or plugin that allows you to easily add and remove structured data. New types will be introduced and others may disappear over time....
Oct 05, 2023 ⚡ Analysis available
★★★ Should you block third-party content from indexation to avoid Helpful Content penalties?
For sites hosting third-party content unrelated to the main objective of the site or product without close involvement, it may be wise to block this content from indexation, because the helpful conten...
Oct 05, 2023 ⚡ Analysis available
★★★ How often does Google really roll out its core updates?
Google deploys several times per year significant and broad changes to its algorithms and search systems, called core updates. Detailed documentation is available to understand these updates....
Oct 05, 2023 ⚡ Analysis available
★★ Is Google really indexing your CSV files and should you be concerned about it?
Google Search now indexes CSV files, enabling their discovery and appearance in search results....
Oct 05, 2023 ⚡ Analysis available
★★ Should you subscribe to Google's Search Status Dashboard RSS feed to stay ahead of ranking updates?
The Search Status Dashboard keeps you informed about ranking updates and other changes. It features an RSS feed that you can subscribe to in order to receive notifications automatically....
Oct 05, 2023 ⚡ Analysis available
★★ Why does Google direct you to its documentation when your rankings drop?
Google has compiled extensive information about the logic behind its ranking systems in the developer documentation. When ranking changes occur, it is recommended to consult the Search Central Help co...
Oct 05, 2023 ⚡ Analysis available
★★ Does Google really filter your pages by language for every search query?
Google has improved linguistic matching between user queries and displayed content by relying on language parameters, localization, and query language understanding to show content in the most appropr...
Oct 05, 2023 ⚡ Analysis available
★★ Does Google automatically display multilingual site names correctly in search results?
Site names are now displayed across all languages. These names are automatically determined by Google's systems and structured data markup. Guidance is available if your preferred name isn't selected....
Oct 05, 2023 ⚡ Analysis available
★★★ Does Google's Helpful Content System really measure quality at the entire site level?
The Helpful Content System aims to help users find original and useful content created for people in search results. This system uses signals across the entire website....
Oct 05, 2023 ⚡ Analysis available
★★★ Should you abandon FAQ schema markup on your website after Google's restriction?
Structured FAQ data is now displayed only for government sites, health sites, and sites recognized as authoritative. For other sites, this markup will have no effect on display....
Oct 05, 2023 ⚡ Analysis available
★★ Does Simply Compiling AI-Generated Texts Actually Create Unique Content in Google's Eyes?
John Mueller stated that compiling ChatGPT texts doesn't make your content unique or worthy of outranking other content on the web. He emphasized that a site should instead focus on unique, captivatin...
Sep 26, 2023 ⚡ Analysis available
★★★ Should You Add Language Indicators (EN, FR...) to Your Title Tags for SEO?
John Mueller was asked about the SEO impact of adding a language indicator in the title tag, for example (EN). He replied that he doesn't think it has a positive or negative effect on Google....
Sep 26, 2023 ⚡ Analysis available
★★★ Should You Avoid a Website Redesign for Fear of Losing Your SEO Traffic?
On the social network X, a user asked John Mueller if it was possible to prevent a drop in traffic and rankings after a website redesign, and how long it might take to return to normal. John Mueller n...
Sep 19, 2023 ⚡ Analysis available
★★★ Should You Really Avoid Google Sites for Your SEO Strategy?
During the September 2023 SEO Office Hours, John Mueller stated that Google Sites were not the ideal solution for SEO. While sites created through this service can be indexed by Google, they can also ...
Sep 12, 2023 ⚡ Analysis available
★★★ Can Spelling Mistakes Actually Hurt Your SEO Rankings?
John Mueller, once again, states that Google is rather lenient with typos, provided that the overall quality of the site is up to par. This statement is a response to a question asked by an internet u...
Sep 12, 2023 ⚡ Analysis available
★★★ Does Your Website's Language Affect Google Penalties?
John Mueller confirmed that Google can penalize any site, regardless of its language, adding that quality content is not a matter of language either: "manual actions and algorithm changes are independ...
Sep 12, 2023 ⚡ Analysis available
★★ Does Folder Order in Your URLs (/services/paris/ vs /paris/services/) Actually Impact Your SEO?
On Mastodon, a user asked John Mueller whether placing /services/ before /location/ in a URL structure mattered for SEO purposes. He responded that it should not play any particular role: "I don't thi...
Sep 05, 2023 ⚡ Analysis available
★★★ Should You Slow Down Your Page Load Time to Boost Your SEO?
On LinkedIn, Liam Fallen published a joke about a myth that Google has debunked numerous times: "If your site loads too fast... consider slowing it down. Why? Users will have to wait longer for your p...
Sep 05, 2023 ⚡ Analysis available
★★★ Does Your Business Email Domain Actually Affect Your Google Rankings?
On Reddit, John Mueller stated that using business emails with a different domain name has no impact on a website's search engine rankings....
Sep 05, 2023 ⚡ Analysis available
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