Official statement
When a page experiences significant fluctuations in rankings (shifting from position 1-2 to page 5-6), it usually indicates that Google's algorithms are still uncertain about the appropriate positioning. This is not a sign of an issue with the page, and it typically stabilizes over time.
Other statements from this video 31 ▾
- □ Is it true that hreflang works without a generic version for each language?
- □ Could third-party embeds be jeopardizing your SEO performance?
- □ How can you reverse a 301 redirect without any hassle?
- □ Why does HTTPS continue to be an isolated factor in Page Experience?
- □ Why doesn't Google acknowledge when site migrations are complete?
- □ Does a consistent language on each page really boost your SEO?
- □ How do multilingual pages affect SEO rankings?
- □ Do small businesses really have an SEO advantage thanks to their agility?
- □ Why does Google mix the languages of sitelinks even with the correct hreflang?
- □ Should you organize your sitemaps by theme or language to boost your SEO?
- □ Is hreflang really essential for monolingual pages?
- □ Why do rich results rely on the canonical version in SEO?
- □ How does Google differentiate between duplicates when only the prices vary?
- □ Should you keep old pages live during an SEO migration?
- □ When should you use the 503 code to handle temporary downtime?
- □ How can you optimize a site merger using canonical tags?
- □ Why do SEO site mergers take so long?
- □ How can you ensure hidden content is indexed by Google?
- □ Should you be concerned about low-quality backlinks in SEO?
- □ Do User Comments Hurt Your SEO?
- □ How can choosing the right type of structured data transform your SEO?
- □ Is it true that having too many internal links harms your SEO structure?
- □ How can you optimize images for both quality and speed in SEO?
- □ Could Internal PageRank Sculpting Be Harming Your SEO?
- □ Should you choose rel nofollow over the PRG pattern for managing PageRank?
- □ How can you enhance your site's geolocation with a JavaScript solution?
- □ Why are internal links essential for getting user profiles indexed by Google?
- □ Why are profile pages becoming prime targets for SEO spam?
- □ Should you use JavaScript to control indexing for single page apps?
- □ Do keywords in the domain really have an impact after indexing?
- □ Why are server-side 301 redirects essential for migrating a SPA?
Official statement from
(5 years ago)
⚠ A more recent statement exists on this topic
Should You Worry About Google's Lack of Transparency on Algorithm Updates?
View statement →
TL;DR
Significant fluctuations in rankings may indicate that Google is uncertain about a page's position. This isn't necessarily a bad sign, and it generally stabilizes over time.
❓ Frequently Asked Questions
Que faire si ma page chute subitement dans les classements ?
Surveillez la situation pendant quelques semaines. Ne prenez aucune action précipitée et vérifiez d'éventuels problèmes techniques.
Combien de temps une fluctuation peut-elle durer ?
Les fluctuations peuvent durer de quelques jours à plusieurs semaines. La stabilité devrait revenir à mesure que Google affine ses résultats.
Mon contenu est-il en cause si le classement change brusquement ?
Pas nécessairement. Souvent, les fluctuations ne reflètent pas un problème de contenu mais plutôt une phase de test de l'algorithme de Google.
🎥 From the same video 31
Other SEO insights extracted from this same Google Search Central video · published on 02/07/2021
🎥 Watch the full video on YouTube →
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