Official statement
If a new page will be available in a day or two, a 503 code can be used. Google will retry quickly. For longer periods, use a 404, knowing that the page will temporarily lose its spot in the index and will have to rebuild its signals.
Other statements from this video 31 ▾
- □ Is it true that hreflang works without a generic version for each language?
- □ Could third-party embeds be jeopardizing your SEO performance?
- □ How can you reverse a 301 redirect without any hassle?
- □ Why does HTTPS continue to be an isolated factor in Page Experience?
- □ Why doesn't Google acknowledge when site migrations are complete?
- □ Does a consistent language on each page really boost your SEO?
- □ How do multilingual pages affect SEO rankings?
- □ What causes your rankings to fluctuate so much and how should you interpret these movements?
- □ Do small businesses really have an SEO advantage thanks to their agility?
- □ Why does Google mix the languages of sitelinks even with the correct hreflang?
- □ Should you organize your sitemaps by theme or language to boost your SEO?
- □ Is hreflang really essential for monolingual pages?
- □ Why do rich results rely on the canonical version in SEO?
- □ How does Google differentiate between duplicates when only the prices vary?
- □ Should you keep old pages live during an SEO migration?
- □ How can you optimize a site merger using canonical tags?
- □ Why do SEO site mergers take so long?
- □ How can you ensure hidden content is indexed by Google?
- □ Should you be concerned about low-quality backlinks in SEO?
- □ Do User Comments Hurt Your SEO?
- □ How can choosing the right type of structured data transform your SEO?
- □ Is it true that having too many internal links harms your SEO structure?
- □ How can you optimize images for both quality and speed in SEO?
- □ Could Internal PageRank Sculpting Be Harming Your SEO?
- □ Should you choose rel nofollow over the PRG pattern for managing PageRank?
- □ How can you enhance your site's geolocation with a JavaScript solution?
- □ Why are internal links essential for getting user profiles indexed by Google?
- □ Why are profile pages becoming prime targets for SEO spam?
- □ Should you use JavaScript to control indexing for single page apps?
- □ Do keywords in the domain really have an impact after indexing?
- □ Why are server-side 301 redirects essential for migrating a SPA?
Official statement from
(5 years ago)
⚠ A more recent statement exists on this topic
Can a Server Outage Really Destroy Your Google Rankings?
View statement →
TL;DR
Google recommends using the 503 code for short interruptions lasting one to two days. For longer absences, a 404 is more appropriate but involves a temporary loss in indexing.
❓ Frequently Asked Questions
Que se passe-t-il si j'utilise un code 503 pendant trop longtemps?
Cela entraîne un risque que Google interprète ce code comme un problème persistant, affectant votre classement.
Pourquoi une page 404 pourrait-elle perdre des signaux SEO?
Un 404 indique à Google que la page est désactivée, ce qui engendre la perte des signaux précédents accumulés.
Puis-je changer de code HTTP sans préavis?
Il est possible, mais peu recommandé, car cela pourrait perturber les moteurs de recherche et les utilisateurs.
🎥 From the same video 31
Other SEO insights extracted from this same Google Search Central video · published on 02/07/2021
🎥 Watch the full video on YouTube →
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