Official statement
For hreflang, a generic language version (like .eu for German) is sufficient if you are targeting a language rather than a specific country. Hreflang does not improve rankings in a given country; it simply ensures that the correct language version is shown to users based on their settings.
Other statements from this video 31 ▾
- □ Could third-party embeds be jeopardizing your SEO performance?
- □ How can you reverse a 301 redirect without any hassle?
- □ Why does HTTPS continue to be an isolated factor in Page Experience?
- □ Why doesn't Google acknowledge when site migrations are complete?
- □ Does a consistent language on each page really boost your SEO?
- □ How do multilingual pages affect SEO rankings?
- □ What causes your rankings to fluctuate so much and how should you interpret these movements?
- □ Do small businesses really have an SEO advantage thanks to their agility?
- □ Why does Google mix the languages of sitelinks even with the correct hreflang?
- □ Should you organize your sitemaps by theme or language to boost your SEO?
- □ Is hreflang really essential for monolingual pages?
- □ Why do rich results rely on the canonical version in SEO?
- □ How does Google differentiate between duplicates when only the prices vary?
- □ Should you keep old pages live during an SEO migration?
- □ When should you use the 503 code to handle temporary downtime?
- □ How can you optimize a site merger using canonical tags?
- □ Why do SEO site mergers take so long?
- □ How can you ensure hidden content is indexed by Google?
- □ Should you be concerned about low-quality backlinks in SEO?
- □ Do User Comments Hurt Your SEO?
- □ How can choosing the right type of structured data transform your SEO?
- □ Is it true that having too many internal links harms your SEO structure?
- □ How can you optimize images for both quality and speed in SEO?
- □ Could Internal PageRank Sculpting Be Harming Your SEO?
- □ Should you choose rel nofollow over the PRG pattern for managing PageRank?
- □ How can you enhance your site's geolocation with a JavaScript solution?
- □ Why are internal links essential for getting user profiles indexed by Google?
- □ Why are profile pages becoming prime targets for SEO spam?
- □ Should you use JavaScript to control indexing for single page apps?
- □ Do keywords in the domain really have an impact after indexing?
- □ Why are server-side 301 redirects essential for migrating a SPA?
Official statement from
(5 years ago)
⚠ A more recent statement exists on this topic
Does Google Penalize Rare Languages in SEO?
View statement →
TL;DR
The hreflang tag operates even without a generic version for each language. It doesn't boost rankings but displays the correct language version. Focus your efforts on effective localization.
❓ Frequently Asked Questions
Une version générique est-elle indispensable?
Non, ce n'est pas nécessaire pour cibler une langue spécifique.
Le hreflang améliore-t-il le classement SEO?
Non, il sert à afficher la bonne version linguistique aux utilisateurs.
Comment tester l'efficacité des balises hreflang?
Utilisez des outils comme Google Search Console pour vérifier les redirections linguistiques.
🎥 From the same video 31
Other SEO insights extracted from this same Google Search Central video · published on 02/07/2021
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