Official statement
Pages with content in different languages are ranked completely independently. It’s acceptable to have varying content lengths based on language, as some languages naturally use more or fewer words to express the same idea.
Other statements from this video 31 ▾
- □ Is it true that hreflang works without a generic version for each language?
- □ Could third-party embeds be jeopardizing your SEO performance?
- □ How can you reverse a 301 redirect without any hassle?
- □ Why does HTTPS continue to be an isolated factor in Page Experience?
- □ Why doesn't Google acknowledge when site migrations are complete?
- □ Does a consistent language on each page really boost your SEO?
- □ What causes your rankings to fluctuate so much and how should you interpret these movements?
- □ Do small businesses really have an SEO advantage thanks to their agility?
- □ Why does Google mix the languages of sitelinks even with the correct hreflang?
- □ Should you organize your sitemaps by theme or language to boost your SEO?
- □ Is hreflang really essential for monolingual pages?
- □ Why do rich results rely on the canonical version in SEO?
- □ How does Google differentiate between duplicates when only the prices vary?
- □ Should you keep old pages live during an SEO migration?
- □ When should you use the 503 code to handle temporary downtime?
- □ How can you optimize a site merger using canonical tags?
- □ Why do SEO site mergers take so long?
- □ How can you ensure hidden content is indexed by Google?
- □ Should you be concerned about low-quality backlinks in SEO?
- □ Do User Comments Hurt Your SEO?
- □ How can choosing the right type of structured data transform your SEO?
- □ Is it true that having too many internal links harms your SEO structure?
- □ How can you optimize images for both quality and speed in SEO?
- □ Could Internal PageRank Sculpting Be Harming Your SEO?
- □ Should you choose rel nofollow over the PRG pattern for managing PageRank?
- □ How can you enhance your site's geolocation with a JavaScript solution?
- □ Why are internal links essential for getting user profiles indexed by Google?
- □ Why are profile pages becoming prime targets for SEO spam?
- □ Should you use JavaScript to control indexing for single page apps?
- □ Do keywords in the domain really have an impact after indexing?
- □ Why are server-side 301 redirects essential for migrating a SPA?
Official statement from
(5 years ago)
⚠ A more recent statement exists on this topic
Do Google's quality raters really affect your site's search rankings?
View statement →
TL;DR
Pages in multiple languages are ranked independently. There’s no need to standardize word counts; each language naturally varies. The implication: focus on content quality for each language.
❓ Frequently Asked Questions
Est-il nécessaire de traduire chaque mot d'une page ?
Non, chaque langue peut utiliser un nombre de mots différent pour exprimer la même idée.
Les balises hreflang sont-elles importantes ?
Oui, elles sont essentielles pour indiquer à Google quelles pages cibler pour chaque langue.
Dois-je éviter les traductions automatiques ?
Oui, elles peuvent entraîner des problèmes de qualité et de pertinence du contenu.
🎥 From the same video 31
Other SEO insights extracted from this same Google Search Central video · published on 02/07/2021
🎥 Watch the full video on YouTube →
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