Official statement
If all pages of a website are linked to each other, Google cannot distinguish any clear structure or determine which pages are important or thematically related. A clear internal linking structure helps Google understand the context and relative importance of pages.
Other statements from this video 31 ▾
- □ Is it true that hreflang works without a generic version for each language?
- □ Could third-party embeds be jeopardizing your SEO performance?
- □ How can you reverse a 301 redirect without any hassle?
- □ Why does HTTPS continue to be an isolated factor in Page Experience?
- □ Why doesn't Google acknowledge when site migrations are complete?
- □ Does a consistent language on each page really boost your SEO?
- □ How do multilingual pages affect SEO rankings?
- □ What causes your rankings to fluctuate so much and how should you interpret these movements?
- □ Do small businesses really have an SEO advantage thanks to their agility?
- □ Why does Google mix the languages of sitelinks even with the correct hreflang?
- □ Should you organize your sitemaps by theme or language to boost your SEO?
- □ Is hreflang really essential for monolingual pages?
- □ Why do rich results rely on the canonical version in SEO?
- □ How does Google differentiate between duplicates when only the prices vary?
- □ Should you keep old pages live during an SEO migration?
- □ When should you use the 503 code to handle temporary downtime?
- □ How can you optimize a site merger using canonical tags?
- □ Why do SEO site mergers take so long?
- □ How can you ensure hidden content is indexed by Google?
- □ Should you be concerned about low-quality backlinks in SEO?
- □ Do User Comments Hurt Your SEO?
- □ How can choosing the right type of structured data transform your SEO?
- □ How can you optimize images for both quality and speed in SEO?
- □ Could Internal PageRank Sculpting Be Harming Your SEO?
- □ Should you choose rel nofollow over the PRG pattern for managing PageRank?
- □ How can you enhance your site's geolocation with a JavaScript solution?
- □ Why are internal links essential for getting user profiles indexed by Google?
- □ Why are profile pages becoming prime targets for SEO spam?
- □ Should you use JavaScript to control indexing for single page apps?
- □ Do keywords in the domain really have an impact after indexing?
- □ Why are server-side 301 redirects essential for migrating a SPA?
Official statement from
(5 years ago)
⚠ A more recent statement exists on this topic
Can Invalid Schema.org Markup Penalize Your Organic Rankings?
View statement →
TL;DR
Too many indistinct internal connections muddle site architecture. Google struggles to discern the importance of pages. Structure clear links to effectively guide the algorithm.
❓ Frequently Asked Questions
Quel est le nombre optimal de liens internes ?
Il n'y a pas de nombre précis, l'important est une structure claire et hiérarchique.
Un lien interne peut-il nuire à mon SEO ?
Oui, s'il dilue l'importance des pages ou crée un réseau confus.
Comment simplifier un réseau de liens trop complexe ?
Privilégiez les pages thématiques et éliminez les connexions superflues. Faites appel à des outils d'audit.
🎥 From the same video 31
Other SEO insights extracted from this same Google Search Central video · published on 02/07/2021
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