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Official statement

To balance image quality and performance, use HTML responsive images that allow you to specify different files according to the resolution. Mobile devices get optimized fast images, while large screens receive high-resolution versions. Modern formats (WebP, AVIF) and lazy loading also contribute to this.
🎥 Source video

Extracted from a Google Search Central video

💬 EN 📅 02/07/2021 ✂ 32 statements
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Other statements from this video 31
  1. Is it true that hreflang works without a generic version for each language?
  2. Could third-party embeds be jeopardizing your SEO performance?
  3. How can you reverse a 301 redirect without any hassle?
  4. Why does HTTPS continue to be an isolated factor in Page Experience?
  5. Why doesn't Google acknowledge when site migrations are complete?
  6. Does a consistent language on each page really boost your SEO?
  7. How do multilingual pages affect SEO rankings?
  8. What causes your rankings to fluctuate so much and how should you interpret these movements?
  9. Do small businesses really have an SEO advantage thanks to their agility?
  10. Why does Google mix the languages of sitelinks even with the correct hreflang?
  11. Should you organize your sitemaps by theme or language to boost your SEO?
  12. Is hreflang really essential for monolingual pages?
  13. Why do rich results rely on the canonical version in SEO?
  14. How does Google differentiate between duplicates when only the prices vary?
  15. Should you keep old pages live during an SEO migration?
  16. When should you use the 503 code to handle temporary downtime?
  17. How can you optimize a site merger using canonical tags?
  18. Why do SEO site mergers take so long?
  19. How can you ensure hidden content is indexed by Google?
  20. Should you be concerned about low-quality backlinks in SEO?
  21. Do User Comments Hurt Your SEO?
  22. How can choosing the right type of structured data transform your SEO?
  23. Is it true that having too many internal links harms your SEO structure?
  24. Could Internal PageRank Sculpting Be Harming Your SEO?
  25. Should you choose rel nofollow over the PRG pattern for managing PageRank?
  26. How can you enhance your site's geolocation with a JavaScript solution?
  27. Why are internal links essential for getting user profiles indexed by Google?
  28. Why are profile pages becoming prime targets for SEO spam?
  29. Should you use JavaScript to control indexing for single page apps?
  30. Do keywords in the domain really have an impact after indexing?
  31. Why are server-side 301 redirects essential for migrating a SPA?
📅
Official statement from (5 years ago)
TL;DR

Use HTML responsive images to adjust quality based on screen resolution. Take advantage of modern formats like WebP and AVIF, and integrate lazy loading to enhance performance.

❓ Frequently Asked Questions

Quels sont les avantages des formats WebP et AVIF?
Ils offrent une meilleure compression avec une qualité supérieure par rapport aux formats traditionnels comme JPEG ou PNG, ce qui améliorera à la fois la vitesse de chargement et l'expérience utilisateur.
Le lazy loading ralentit-il l'affichage?
Non, il améliore la vitesse perçue de la page en chargeant les images uniquement lorsque le visiteur les atteint dans leur navigation.
Les images responsives sont-elles compliquées à gérer?
Elles peuvent nécessiter des ajustements techniques et des tests, notamment pour garantir la compatibilité sur tous les navigateurs et dispositifs, ce qui peut être complexe sans expertise.
🏷 Related Topics
Domain Age & History AI & SEO Images & Videos JavaScript & Technical SEO Mobile SEO PDF & Files Web Performance Search Console

🎥 From the same video 31

Other SEO insights extracted from this same Google Search Central video · published on 02/07/2021

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