Official statement
Backlinks from low-quality sites generally have no negative impact on SEO. Google simply ignores them. The problem arises only if you are actively buying a large quantity of links or directly violating the guidelines.
Other statements from this video 31 ▾
- □ Is it true that hreflang works without a generic version for each language?
- □ Could third-party embeds be jeopardizing your SEO performance?
- □ How can you reverse a 301 redirect without any hassle?
- □ Why does HTTPS continue to be an isolated factor in Page Experience?
- □ Why doesn't Google acknowledge when site migrations are complete?
- □ Does a consistent language on each page really boost your SEO?
- □ How do multilingual pages affect SEO rankings?
- □ What causes your rankings to fluctuate so much and how should you interpret these movements?
- □ Do small businesses really have an SEO advantage thanks to their agility?
- □ Why does Google mix the languages of sitelinks even with the correct hreflang?
- □ Should you organize your sitemaps by theme or language to boost your SEO?
- □ Is hreflang really essential for monolingual pages?
- □ Why do rich results rely on the canonical version in SEO?
- □ How does Google differentiate between duplicates when only the prices vary?
- □ Should you keep old pages live during an SEO migration?
- □ When should you use the 503 code to handle temporary downtime?
- □ How can you optimize a site merger using canonical tags?
- □ Why do SEO site mergers take so long?
- □ How can you ensure hidden content is indexed by Google?
- □ Do User Comments Hurt Your SEO?
- □ How can choosing the right type of structured data transform your SEO?
- □ Is it true that having too many internal links harms your SEO structure?
- □ How can you optimize images for both quality and speed in SEO?
- □ Could Internal PageRank Sculpting Be Harming Your SEO?
- □ Should you choose rel nofollow over the PRG pattern for managing PageRank?
- □ How can you enhance your site's geolocation with a JavaScript solution?
- □ Why are internal links essential for getting user profiles indexed by Google?
- □ Why are profile pages becoming prime targets for SEO spam?
- □ Should you use JavaScript to control indexing for single page apps?
- □ Do keywords in the domain really have an impact after indexing?
- □ Why are server-side 301 redirects essential for migrating a SPA?
Official statement from
(5 years ago)
⚠ A more recent statement exists on this topic
Should You Still Worry About Toxic Backlinks in 2024?
View statement →
TL;DR
Low-quality backlinks are generally ignored by Google, unless you purchase a large number or violate the rules. This means that most of the time, you don't need to worry about questionable inbound links.
❓ Frequently Asked Questions
Les backlinks de faible qualité peuvent-ils réellement nuire au SEO ?
En général, non. Google les ignore à moins qu'ils soient massivement achetés.
Faut-il faire quelque chose contre les backlinks de faible qualité ?
Pas nécessairement, sauf si vous en suspectez un grand volume résultant d’un achat ou une violation des règles.
Est-il utile de désavouer les backlinks de faible qualité ?
Google recommande cette action seulement si vous savez qu'ils sont le résultat d'une approche non conforme.
🎥 From the same video 31
Other SEO insights extracted from this same Google Search Central video · published on 02/07/2021
🎥 Watch the full video on YouTube →
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