What does Google say about SEO? /

Official statement

The structured data you add should correspond to the main element of your page. If multiple schema.org types apply (FAQ, How-to, Article), select the one that best represents the main content, as Google cannot combine certain types into rich results.
🎥 Source video

Extracted from a Google Search Central video

💬 EN 📅 02/07/2021 ✂ 32 statements
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Other statements from this video 31
  1. Is it true that hreflang works without a generic version for each language?
  2. Could third-party embeds be jeopardizing your SEO performance?
  3. How can you reverse a 301 redirect without any hassle?
  4. Why does HTTPS continue to be an isolated factor in Page Experience?
  5. Why doesn't Google acknowledge when site migrations are complete?
  6. Does a consistent language on each page really boost your SEO?
  7. How do multilingual pages affect SEO rankings?
  8. What causes your rankings to fluctuate so much and how should you interpret these movements?
  9. Do small businesses really have an SEO advantage thanks to their agility?
  10. Why does Google mix the languages of sitelinks even with the correct hreflang?
  11. Should you organize your sitemaps by theme or language to boost your SEO?
  12. Is hreflang really essential for monolingual pages?
  13. Why do rich results rely on the canonical version in SEO?
  14. How does Google differentiate between duplicates when only the prices vary?
  15. Should you keep old pages live during an SEO migration?
  16. When should you use the 503 code to handle temporary downtime?
  17. How can you optimize a site merger using canonical tags?
  18. Why do SEO site mergers take so long?
  19. How can you ensure hidden content is indexed by Google?
  20. Should you be concerned about low-quality backlinks in SEO?
  21. Do User Comments Hurt Your SEO?
  22. Is it true that having too many internal links harms your SEO structure?
  23. How can you optimize images for both quality and speed in SEO?
  24. Could Internal PageRank Sculpting Be Harming Your SEO?
  25. Should you choose rel nofollow over the PRG pattern for managing PageRank?
  26. How can you enhance your site's geolocation with a JavaScript solution?
  27. Why are internal links essential for getting user profiles indexed by Google?
  28. Why are profile pages becoming prime targets for SEO spam?
  29. Should you use JavaScript to control indexing for single page apps?
  30. Do keywords in the domain really have an impact after indexing?
  31. Why are server-side 301 redirects essential for migrating a SPA?
📅
Official statement from (4 years ago)
TL;DR

Google recommends aligning your structured data with the main element of the page. Selecting a corresponding schema.org type can enhance rich results and prevent display issues.

❓ Frequently Asked Questions

Peut-on utiliser plusieurs types de données structurées sur une page ?
Oui, mais seulement si cela ne crée pas de conflit dans le contenu principal.
Que se passe-t-il si le type de données structurées ne correspond pas ?
Google risque de ne pas proposer de résultats enrichis, voire ignorer la structure.
Pourquoi Google ne combine-t-il pas tous les types en rich results ?
Certains types structurés ne peuvent pas être fusionnés et doivent correspondre au contenu central.
🏷 Related Topics
Domain Age & History Content Discover & News Structured Data Featured Snippets & SERP AI & SEO Pagination & Structure

🎥 From the same video 31

Other SEO insights extracted from this same Google Search Central video · published on 02/07/2021

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