What does Google say about SEO? /
The Crawl & Indexing category compiles all official Google statements regarding how Googlebot discovers, crawls, and indexes web pages. These fundamental processes determine which pages from your website will be included in Google's index and potentially appear in search results. This section addresses critical technical mechanisms: crawl budget management to optimize allocated resources, strategic implementation of robots.txt files to control content access, noindex directives for page exclusion, XML sitemap configuration to enhance discoverability, along with JavaScript rendering challenges and canonical URL implementation. Google's official positions on these topics are essential for SEO professionals as they help avoid technical blocking issues, accelerate new content indexation, and prevent unintentional deindexing. Understanding Google's crawling and indexing processes forms the foundation of any effective search engine optimization strategy, directly impacting organic visibility and SERP performance. Whether troubleshooting indexation problems, optimizing crawl efficiency for large websites, or ensuring proper URL canonicalization, these official guidelines provide authoritative answers to complex technical SEO questions that shape modern web presence and discoverability.
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★★★ Should you really create a unique URL for every product variant?
Each product variant (color, size) must have a unique URL, for example with query parameters. You need to select one variant as canonical, and all variants must include the canonical page URL to help ...
Alan Kent Jun 29, 2022
★★★ Should you really reuse the same URL for your recurring promotional events?
For recurring promotional events like Mother's Day, you should reuse the same URL each time rather than creating a new one. Avoid including the year in the URL path. Keep the page active year-round ra...
Alan Kent Jun 29, 2022
★★★ Should you really describe every product variant in your canonical page?
The canonical product page must include text describing all available variants (colors, sizes), either in the product description or via alternative text on color selectors, to match searches across a...
Alan Kent Jun 29, 2022
★★★ Should you really master technical SEO before producing content?
Even with an excellent content strategy, if Google cannot crawl your website, your content will have no impact. It is crucial to master technical aspects before investing in content....
Alan Kent Jun 29, 2022
★★★ What's the real maximum HTML crawl limit that Googlebot accepts in 2024?
In 2015, John Mueller indicated that Googlebot would not crawl more than 10 MB of source code for a given page. Last week, the online help on this subject (English only) was updated and the figure of ...
John Mueller Jun 27, 2022
★★ Are sitemap extension tags still worth your time and effort?
Google announced the discontinuation of several sitemap extension tags, notably image geolocation and video category, starting in August 2022. This does not affect the use of other sitemap data which ...
John Mueller Jun 23, 2022
★★★ Should you really stop using Google's URL parameter management tool in Search Console?
Google has deprecated the URL parameter management tool in Search Console. Google's crawling systems have improved significantly, making this tool less critical. Google now recommends using the robots...
John Mueller Jun 23, 2022
★★★ Does Googlebot really fail to index content hidden behind user clicks?
Googlebot does not trigger user interactions like clicks. If content requires a click to load via an XHR request (a network request initiated by JavaScript), Google will probably not see that content....
Gary Illyes Jun 21, 2022
★★★ Does Google Really Use Bing's Index as a Backup Database?
Alright, here's a fun one to wrap up this section and start the week on an amusing note: a user asked John Mueller if Google used Bing's index when it couldn't find satisfactory results in its own ind...
John Mueller Jun 20, 2022
★★★ Should You Publish Empty Pages While Waiting to Write Their Final Content?
John Mueller explained on Twitter that it's a poor SEO practice to publish pages empty of content (i.e., with only the graphic charter, menus, etc.), for example to get them indexed while waiting for ...
John Mueller Jun 20, 2022
★★★ Should You Block Human Access to Your XML Sitemaps?
John Mueller explained on Twitter that Google accepts the practice of blocking your XML sitemap files from regular users while keeping them visible only to search engine crawlers....
John Mueller Jun 13, 2022
★★★ Should You Invest in a CDN to Improve Your Organic Rankings?
John Mueller indicated during a hangout with webmasters that, generally speaking, using a CDN (Content Delivery Network) does not specifically provide an SEO bonus and does not bring a positive effect...
John Mueller Jun 13, 2022
★★★ Does a CDN really improve your Google rankings?
Using a CDN has no significant effect on SEO or Google rankings. The main impact concerns user experience. If Google's crawl is very slow, it can affect indexation, but this is generally not a problem...
John Mueller Jun 08, 2022
★★★ Should you really ban nofollow from your internal links?
Using nofollow on internal links generally makes no sense. It is better to use rel=canonical to indicate preferred URLs or robots.txt to block crawling of problematic URLs that cause server load....
John Mueller Jun 08, 2022
★★ Should you block API endpoint crawling to optimize your crawl budget?
Google discovers API endpoints through the JavaScript rendering of your pages. If these APIs don't contain content critical for indexing, it's recommended to block their crawl via robots.txt to save c...
John Mueller Jun 08, 2022
★★ Should you really abandon PDFs and iframes if you want your text content to rank properly?
Google converts PDFs to HTML pages for indexing. Hiding a PDF's OCR text in HTML is not recommended. If you want to index content as a web page, make it visible directly in HTML rather than embedding ...
John Mueller Jun 08, 2022
★★ Does Google really crawl URLs found in your structured data?
Google can discover and crawl URLs found in your structured data, but this is not guaranteed. If you want a URL to be crawled, create a real HTML link with anchor text. If you don't want it to be craw...
John Mueller Jun 08, 2022
★★★ Should you stop relying on the site: command to measure indexation?
The number of results displayed by a site: query is a very rough approximation and should not be used for diagnostic purposes. Search Console provides the exact and reliable number of indexed URLs in ...
John Mueller Jun 08, 2022
★★ Should you really isolate your archived content to boost your SEO performance?
For obsolete content, it is recommended to move it to a clearly separated archive section. This helps Google focus on your main active content. Using noindex on archives is optional and depends on you...
John Mueller Jun 08, 2022
★★★ Is Google really crawling your entire site exclusively with a mobile user agent?
Because most users perform searches on mobile devices, Google explores websites using a mobile device user agent in HTTP headers to index content....
Alan Kent Jun 02, 2022
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