Official statement
Google suggests organizing content in a hierarchical directory structure rather than using URL parameters. A structure with categories and subpages improves crawlability, indexability, and makes the site easier to understand for both users and search engines.
13:23
Other statements from this video 17 ▾
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Official statement from
(4 years ago)
⚠ A more recent statement exists on this topic
Should you really prioritize a hierarchical structure for large websites?
View statement →
TL;DR
Google recommends hierarchical directory structures to enhance crawlability and indexability. This optimizes how users and search engines understand websites.
❓ Frequently Asked Questions
Les paramètres URL nuisent-ils toujours au SEO ?
Pas toujours, mais Google préfère des URL hiérarchiques car elles sont plus faciles à comprendre et indexer.
Une structure hiérarchique convient-elle à tous les types de sites ?
Non, certains sites volumineux peuvent nécessiter une combinaison avec des paramètres.
Faut-il réévaluer régulièrement la structure URL d'un site ?
Oui, surtout si l'ajout de contenu modifie la hiérarchie ou impacte la navigation.
Comment tester la crawlabilité de mon site ?
Utilisez des outils SEO dédiés pour simuler l'exploration par des crawlers.
Les URL hiérarchiques aident-elles le maillage interne ?
Oui, elles clarifient le parcours utilisateur et facilitent les liens contextuels.
🎥 From the same video 17
Other SEO insights extracted from this same Google Search Central video · duration 27 min · published on 28/07/2022
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