What does Google say about SEO? /

Official statement

For search engines and users, it's better to organize content into logical directory structures rather than using URL parameters. This makes crawlability, indexability, and future site management easier. While it doesn't ensure better ranking, it reduces the risk of technical problems.
14:06
🎥 Source video

Extracted from a Google Search Central video

⏱ 27:45 💬 EN 📅 28/07/2022 ✂ 18 statements
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Other statements from this video 17
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  4. 3:03 How can you leverage the new Video Indexing Report in Search Console?
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  7. 6:52 Is it true that Google supports the M3U8/HLS format for videos?
  8. 8:55 Should you continue publishing even when facing canonicalization issues?
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  10. 17:24 How can you ensure your site stays visible and doesn’t get excluded due to similarity?
  11. 17:44 How can you make your pages stand out to prevent Google from omitting them?
  12. 19:49 Why is the 15 MB limit on uncompressed files crucial for SEO?
  13. 19:49 How does Googlebot's 15 MB limit affect your SEO strategy?
  14. 21:23 How does the 15 MB limit impact your JavaScript management for SEO?
  15. 21:23 Why is the 15 MB limit before JavaScript execution crucial for your SEO?
  16. 22:57 Why are Google search referrers still undifferentiated?
  17. 22:57 How do Google referrers really impact your SEO analysis?
📅
Official statement from (3 years ago)
TL;DR

Google recommends using logical directories for URLs instead of parameters. This enhances crawlability and indexation, although it doesn't guarantee better ranking. Keep your URLs clean to avoid future technical issues.

❓ Frequently Asked Questions

Les répertoires logiques affectent-ils le classement ?
Pas directement, mais ils améliorent la crawlabilité et la gestion technique.
Peut-on toujours éviter les paramètres URL ?
Non, pour des sites dynamiques, certains paramètres sont inévitables. Il faut juste les limiter.
Une structure de répertoire peut-elle nuire à l'UX ?
Si mal conçue, oui. Elle doit rester intuitive et refléter l'organisation du contenu.
🏷 Related Topics
Content Crawl & Indexing AI & SEO Domain Name Pagination & Structure

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