What does Google say about SEO? /

Official statement

When pages are excluded from search results due to similarity with other sites, it's crucial to create unique added value. Google must identify a clear reason to display your page instead of a similar page from another site.
17:24
🎥 Source video

Extracted from a Google Search Central video

⏱ 27:45 💬 EN 📅 28/07/2022 ✂ 18 statements
Watch on YouTube (17:24) →
Other statements from this video 17
  1. 1:35 How does Googlebot's 15 MB limit influence your SEO strategy?
  2. 2:01 Is it true that Googlebot only crawls the first 15 MB of HTML files?
  3. 3:03 How is the new video indexing report transforming your SEO strategy?
  4. 3:03 How can you leverage the new Video Indexing Report in Search Console?
  5. 5:47 Is it true that a noindex on an error page can lead to your URL being deindexed?
  6. 6:32 How does support for the M3U8/HLS format influence your video SEO?
  7. 6:52 Is it true that Google supports the M3U8/HLS format for videos?
  8. 8:55 Should you continue publishing even when facing canonicalization issues?
  9. 13:23 Why is a hierarchical URL structure a game-changer for SEO?
  10. 14:06 Why should you favor logical directories for your SEO URLs?
  11. 17:44 How can you make your pages stand out to prevent Google from omitting them?
  12. 19:49 Why is the 15 MB limit on uncompressed files crucial for SEO?
  13. 19:49 How does Googlebot's 15 MB limit affect your SEO strategy?
  14. 21:23 How does the 15 MB limit impact your JavaScript management for SEO?
  15. 21:23 Why is the 15 MB limit before JavaScript execution crucial for your SEO?
  16. 22:57 Why are Google search referrers still undifferentiated?
  17. 22:57 How do Google referrers really impact your SEO analysis?
📅
Official statement from (3 years ago)
TL;DR

To prevent exclusion from search results, a page must provide unique added value that Google can recognize. This means clearly differentiating from similar content found on other sites.

❓ Frequently Asked Questions

Qu'est-ce que Google entend par 'valeur ajoutée unique' ?
Il s'agit de tout élément de contenu qui différencie votre page de celles des concurrents, rendant votre offre irremplaçable dans votre secteur.
Une page peut-elle être exclue sans être identique à une autre ?
Oui, si elle est jugée trop similaire en termes de structure ou de contenu abordé, même si elle n'est pas identique mot pour mot.
Comment tester si une page a une valeur ajoutée ?
Utilisez des feedbacks utilisateurs et des outils d'analyse pour évaluer l'originalité et la pertinence perçue de votre contenu.
🏷 Related Topics
Domain Age & History AI & SEO Local Search

🎥 From the same video 17

Other SEO insights extracted from this same Google Search Central video · duration 27 min · published on 28/07/2022

🎥 Watch the full video on YouTube →

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