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Official statement

Even when canonicalization problems persist and new articles are not indexed, it is recommended to continue publishing. Other channels beyond Google Search can drive traffic. Stopping publication due to indexing problems is not advisable.
8:55
🎥 Source video

Extracted from a Google Search Central video

⏱ 27:45 💬 EN 📅 28/07/2022 ✂ 18 statements
Watch on YouTube (8:55) →
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📅
Official statement from (3 years ago)
TL;DR

Google advises to keep publishing even in the face of canonicalization issues. Don't hold back on your content production; other channels can compensate for indexing gaps.

What you need to understand

Why does Google recommend continuing to publish content?<\/h3>

Despite indexing issues, Google emphasizes the importance of ongoing content creation. The idea is that other channels, like social media, can still bring in traffic.<\/p>

  • Persistence in publishing ensures a continuous online presence.<\/li>
  • Indexing problems may be temporary and resolvable in time.<\/li><\/ul>

    What are the implications of this statement for SEO?<\/h3>

    Continuing to produce content prevents a business from losing long-term visibility. SEO is a marathon, not a sprint.<\/p>

    However, do not completely ignore indexing problems: they require careful attention.<\/p>

SEO Expert opinion

Is this statement consistent with observed practices?<\/h3>

Continuing to publish generally aligns with best SEO practices. Google prioritizes fresh content, and halting production could harm visibility.<\/p>

What nuances should be considered?<\/h3>

Not all indexing problems are the same. If an issue persists, there may be underlying technical aspects to address. [To be verified]<\/strong> if the problem is systemic.<\/p>

When might this rule not apply?<\/h3>

If indexing problems directly impact content strategy, an immediate revision is necessary. Otherwise, it could undermine the very goal of content production.<\/p>

Practical impact and recommendations

What actions should you take concretely?<\/h3>

Continue to publish regularly while diversifying your distribution channels. Don’t solely rely on Google indexing; explore social media and other platforms.<\/p>

  • Continue creating relevant, high-quality content.<\/li>
  • Use Google Search Console to monitor indexing issues.<\/li>
  • Examine other channels to boost traffic.<\/li><\/ul>

    What mistakes should be avoided?<\/h3>

    Don't stop publishing out of fear of canonicalization issues. This could have long-term consequences. Maintain a long-term perspective.<\/p>

    Navigating the complexities of SEO may require the assistance of a specialized agency to optimize visibility despite indexing hurdles.<\/div>

❓ Frequently Asked Questions

Dois-je m'inquiéter des problèmes de canonicalisation ?
Surveillez-les de près, mais ne stoppez pas la production de contenu.
Les problèmes d'indexation affectent-ils mon classement ?
Oui, ils peuvent avoir un impact, mais la continuité du contenu reste cruciale.
Devrais-je utiliser d'autres canaux pour le trafic ?
Absolument, diversifiez vos sources de trafic pour compenser les lacunes d'indexation.

🎥 From the same video 17

Other SEO insights extracted from this same Google Search Central video · duration 27 min · published on 28/07/2022

🎥 Watch the full video on YouTube →

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