Official statement
Other statements from this video 12 ▾
- □ Pourquoi Google refuse-t-il désormais certaines directives dans le robots.txt ?
- □ Pourquoi robots.txt disallow peut-il indexer vos URLs sans que vous puissiez rien y faire ?
- □ Pourquoi Google extrait-il les balises meta robots et canonical pendant l'indexation plutôt qu'au crawl ?
- □ Pourquoi un noindex sur une page hreflang peut-il contaminer tout votre cluster international ?
- □ Faut-il vraiment compter sur JavaScript pour gérer le noindex ?
- □ Comment désindexer un PDF ou un fichier binaire avec l'en-tête X-Robots-Tag ?
- □ La directive unavailable_after ralentit-elle vraiment le crawling de Google ?
- □ Faut-il désactiver le cache Google pour maîtriser l'affichage de vos snippets ?
- □ Peut-on vraiment forcer Google à rafraîchir un snippet sans être propriétaire du site ?
- □ L'outil de suppression de Google supprime-t-il vraiment vos URLs de l'index ?
- □ Pourquoi Google met-il des mois à supprimer définitivement une page de son index ?
- □ L'outil de suppression Google bloque-t-il réellement le crawl des pages ?
Google detects 404, 410, and 403 codes during the crawl phase, not afterward. The crawler sends a removal signal to the indexing system without ever passing the page content to it. This distinction between crawling and indexing fundamentally changes how you should think about managing server errors.
What you need to understand
Why is this separation between crawling and indexing so important?
Google operates with two distinct systems: the crawler (Googlebot) and the indexer. Gary Illyes clarifies that HTTP status codes are not evaluated at the indexing stage, but rather upstream, during the crawl phase.
Concretely? Googlebot makes its request, receives a 404, 410, or 403, and immediately sends a signal to indexing: "This URL no longer exists, remove it." The page content is never transmitted or analyzed by the indexer.
What does this change compared to what we thought we knew?
Many SEO professionals believed Google first analyzed the page, then checked the status code. Wrong. The HTTP code is processed before any content analysis.
This logic explains why a 404 page disappears quickly from the index, even if its content was excellent. The indexer never sees it — it only receives the order to remove the URL.
Which HTTP status codes are affected by this process?
Gary Illyes explicitly mentions three codes: 404 (resource not found), 410 (gone permanently), and 403 (forbidden). These three codes trigger the same mechanism: a removal signal sent to indexing.
- The crawler detects the HTTP code during the request
- A removal signal is transmitted to indexing
- The indexer never receives the page content
- The decision to deindex belongs to indexing, but it follows the crawler's signal almost systematically
- This process applies to 404, 410, and 403 identically
SEO Expert opinion
Is this statement consistent with field observations?
Yes, and it clarifies a point that many SEO professionals misunderstood. We indeed observe that 404 pages disappear from the index without a grace period, even if they were well-ranked.
But — and this is where it gets tricky — Gary doesn't specify how long it takes indexing to react to the signal. We notice that some URLs persist in Google's cache for several weeks despite a 404. [To verify]: is this delay related to crawl frequency, URL priority, or another factor?
What important nuance should we add here?
Gary says that "indexing decides to remove" the URL. This phrasing suggests there's a decision, therefore a margin for interpretation. In reality, this decision appears automatic for 404/410/403 responses.
Caution: this statement doesn't cover 301/302 redirects, nor 5xx codes (server errors). For 5xx errors, Google adopts a different strategy — it retries multiple times before considering the page inaccessible.
What about soft 404 pages in this context?
Gary doesn't mention soft 404s (error content page but with 200 status code). That's telling. Google treats them differently: the crawler transmits the page to indexing, which must analyze the content to detect it's an error.
Result: soft 404s remain longer in the index and consume crawl budget unnecessarily. Let's be honest — it's a nightmare for large e-commerce sites with thousands of out-of-stock products.
Practical impact and recommendations
What should I do concretely on my website?
First rule: return the correct HTTP code at the right time. No 200 on an error page, no 404 on a temporarily unavailable page.
For out-of-stock products in e-commerce, several strategies exist. Some apply a 404 immediately (risk of losing backlinks), others maintain the page as 200 with an "out of stock" message (risk of soft 404). The choice depends on your restocking strategy.
What mistakes should you absolutely avoid?
Don't confuse 403 and 503. A 403 triggers deindexing, a 503 indicates temporary unavailability — Google will retry later without deindexing.
Avoid redirect chains that end in a 404. Google crawls the first URL, follows the redirect, encounters the 404 — and deindexes it. Result: you've lost the link equity and the page disappears from the index.
How can I verify that my site handles these codes correctly?
Use Google Search Console: the "Coverage" or "Pages" tab lists all excluded URLs with their status codes. Filter by 404/410/403 and verify there are no surprises.
Test manually with curl -I or a tool like Screaming Frog. Verify that each page type returns the correct code: deleted page = 410, never existed = 404, temporarily restricted access = 503.
- Audit HTTP status codes for all indexed URLs
- Replace soft 404s with true 404s when appropriate
- Use 410 for permanent deletions (abandoned products, obsolete content)
- Configure a 503 with Retry-After for planned maintenance
- Monitor Search Console to detect new 404/403 errors
- Set up 301 redirects for deleted pages with quality backlinks
- Regularly test with curl or Screaming Frog to validate returned codes
❓ Frequently Asked Questions
Un 410 est-il vraiment différent d'un 404 pour Google ?
Pourquoi une page en 404 reste-t-elle parfois visible dans l'index pendant plusieurs semaines ?
Que se passe-t-il si je remets en ligne une page qui était en 404 ?
Les erreurs 5xx sont-elles traitées de la même façon que les 404 ?
Faut-il utiliser un 403 pour bloquer l'accès à certaines sections du site ?
🎥 From the same video 12
Other SEO insights extracted from this same Google Search Central video · published on 04/08/2022
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