What does Google say about SEO? /
Official Google statements come from various channels: official blogs (Google Search Central Blog), developer documentation, conference announcements, and responses on help forums. These institutional communications represent Google's official position on SEO matters and best practices to follow.
Quick SEO Quiz

Test your SEO knowledge in 5 questions

Less than a minute. Find out how much you really know about Google search.

🕒 ~1 min 🎯 5 questions
★★★ Should you really allow Googlebot to access your CSS and JavaScript?
Avoid blocking resources like CSS or JavaScript files in your robots.txt file, as this can prevent search engines from properly rendering the website....
Aug 16, 2019 ⚡ Analysis available
★★★ Should you really block your admin pages in robots.txt to save on crawl budget?
It is wise to use robots.txt to restrict the indexing of unnecessary pages such as admin or calendar pages, in order to decrease unnecessary traffic to the server....
Aug 16, 2019 ⚡ Analysis available
★★★ Why isn't robots.txt a reliable security tool for your site?
The robots.txt file should not be used to secure sensitive pages. Pages that must not be publicly accessible must be protected by security systems such as password authentication....
Aug 16, 2019 ⚡ Analysis available
★★★ Do you really need a robots.txt file to control your site's indexing?
The robots.txt file allows you to set rules for controlling indexing bots' access to different parts of a website. While not essential, its absence means all pages can be crawled by default....
Aug 16, 2019 ⚡ Analysis available
★★★ Why do incorrect local addresses sabotage your local SEO?
Any incorrect indication of businesses or fictitious addresses on Google Maps should be avoided as it can lead to decreased credibility and SEO issues....
Aug 09, 2019 ⚡ Analysis available
★★ Does Google Maps really depend on user behavior for local visibility?
The functionality of Google Maps in search results is influenced by the entered keywords as well as by the examined user behavior....
Aug 09, 2019 ⚡ Analysis available
★★ How does Google really manage crawling for duplicate URLs pointing to different products?
Google is developing solutions to properly address identical URLs targeting different products, using unique meta-mechanisms for each item wherever possible....
Aug 09, 2019 ⚡ Analysis available
★★ Could a manual penalty arise from using an incorrect schema.org Organization Name?
It is imperative to maintain correct and precise data in the schema markup to avoid manual corrective actions....
Aug 09, 2019 ⚡ Analysis available
★★★ How does Google really handle multiple sitemaps and their URL order?
Google treats each sitemap as a data source. The content is stored before actions are taken based on the natural order of URLs in each sitemap....
Aug 09, 2019 ⚡ Analysis available
★★ Why does Google crawl your pages without indexing them?
High-quality content makes exclusion after crawl unlikely. However, various causes beyond quality can explain a lack of indexing....
Aug 09, 2019 ⚡ Analysis available
★★★ Should you duplicate hreflang tags between desktop and mobile in a Mobile-First world?
For a Mobile-First setup, even with dynamic serving, use the same hreflang tags for both desktop and mobile versions....
Aug 09, 2019 ⚡ Analysis available
★★★ Should you really report your competitors' unnatural links?
Google encourages reporting unnatural linking practices through the spam form to address these behaviors. A mass report can be submitted if necessary....
Aug 09, 2019 ⚡ Analysis available
★★★ Does relevant content really suffice to rank well without technical optimization?
To achieve favorable rankings, it is essential to create relevant and useful content for users rather than focusing on superficial technical optimizations....
Aug 09, 2019 ⚡ Analysis available
★★★ Do H2 and H3 tags have an optimal number for SEO?
Google does not consider an optimal number of H2 or H3 header tags per page. What matters is that your markup reflects the logical structure of the content and helps search engines understand the orga...
Aug 09, 2019 ⚡ Analysis available
★★ Is Negative SEO Real or Just a Myth Perpetuated by SEOs?
Frédéric Dubut (Bing) indicated on Twitter that, to date, he had not observed "any case where a change in search engine ranking would be attributable to Negative SEO alone"....
Aug 05, 2019 ⚡ Analysis available
★★ Is PageRank Really Dead Since 2006, or Has It Simply Evolved?
Jonathan Tang, a former Google engineer (between 2009 and 2014) explained on a forum that Google no longer used the notion of PageRank in its algorithm since 2006. He actually clarified later that the...
Jul 22, 2019 ⚡ Analysis available
★★ Is it true that Google can index podcast audio content?
Google is starting to index podcast content and can display it directly in search results....
Jun 25, 2019 ⚡ Analysis available
★★ Should you really be concerned about Googlebot's viewport height?
The height of the viewport used by Googlebot is not specified, but it can be inferred using tools like the URL inspection tool....
Jun 25, 2019 ⚡ Analysis available
★★ Are Automated Penalties for Duplicate Content Really Invisible to Webmasters?
Google's automated penalties for duplication are generally not directly visible to webmasters....
Jun 25, 2019 ⚡ Analysis available
★★★ Do Quality Raters really influence your site's ranking?
Search Quality Raters do not directly influence rankings but assist Google in improving its algorithms....
Jun 25, 2019 ⚡ Analysis available
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