Google

★★★ Does image lazy-loading really hurt Google’s indexing?

Using lazy-loading for images (loading="lazy") is recognized by Google and does not affect the bot’s ability to index pages. However, pay attention to the impact on perceived loading time for users....

Dec 05, 2019 ⚡ Analysis available

★★ Should you really merge your product URLs when selling multiple colors or sizes?

For e-commerce sites with distinct URLs for each color or size, it is recommended to consolidate these pages to avoid duplications. Google advises having only one URL per product, with variants manage...

Dec 05, 2019 ⚡ Analysis available

★★★ How does migrating to HTTPS affect your HTTP indexing, and what can you do to prepare for it?

When migrating to HTTPS, expect a decrease in the indexing of HTTP pages. Ensure that the SSL configuration is correct and that the redirects from HTTP to HTTPS are properly in place....

Dec 05, 2019 ⚡ Analysis available

★★★ How can you check if your site has switched to Mobile-First Indexing?

To verify if a page has been properly migrated to Mobile-First Indexing (MFI), check the 'Coverage' section of the Search Console. If the 'Main Crawler' is marked as 'Smartphone', this indicates a mig...

Dec 05, 2019 ⚡ Analysis available

★★ Is it really necessary to self-host your website to improve rankings?

If you choose to create a separate website for your business, it will require more effort, but you will have the ability to precisely decide the appearance and content of the site, thus providing bett...

Nov 21, 2019 ⚡ Analysis available

★★★ Why does Google emphasize measuring conversions instead of just SEO traffic?

It is crucial to define and measure conversion goals for your website, such as the number of conversions, number of visitors, or revenue, so that you can track and adjust your strategy based on the ob...

Nov 06, 2019 ⚡ Analysis available

★★★ How does Google really want you to measure your site's performance?

Google offers two free tools, Search Console and Google Analytics, to help you track your website's metrics, such as queries, impressions, clicks, and user journeys leading to purchases....

Nov 06, 2019 ⚡ Analysis available

★★ Are FAQ structured data a SEO booster or a trap to avoid?

It is important that FAQ structured data is used meaningfully and clearly for users. If it appears to be misused to manipulate how it displays in the SERPs, it could be reported to Google....

Nov 06, 2019 ⚡ Analysis available

★★ Could a 302 redirect sabotage your responsive migration?

When transitioning from separate mobile URLs to a responsive design, it is advisable to use 301 redirects instead of 302 to avoid caching issues that could send users to the wrong version....

Nov 06, 2019 ⚡ Analysis available

★★ Does linking to hacked sites really harm your SEO?

If your site contains links to compromised websites, it's important to take measures to secure and verify your links, but having these links should not directly penalize you in search results....

Nov 06, 2019 ⚡ Analysis available

★★ How does Google actually assess a site's reliability?

To enhance a site's reliability, it is essential to ensure the quality and verifiability of the information. Information about the author and source citations can help, but they are not a formal requi...

Nov 06, 2019 ⚡ Analysis available

★★★ Is your mobile version truly ready for Mobile-First indexing?

After the shift to Mobile-First indexing, content is primarily indexed from the mobile version. If the mobile version isn't correctly set up, it can cause visibility issues for certain URLs in search ...

Nov 06, 2019 ⚡ Analysis available

★★ Is it true that Google penalizes duplicate content?

Duplicate content is often misunderstood. Google does not automatically penalize sites with duplicate content but tries to choose the most appropriate content to display in search results. The key is ...

Nov 06, 2019 ⚡ Analysis available

★★★ Does Googlebot really ignore Chrome's security restrictions?

Chrome's security changes, such as blocking mixed content or not supporting TLS 1.0/1.1, do not apply to Googlebot. These security measures do not directly influence Googlebot's crawling ability on si...

Nov 06, 2019 ⚡ Analysis available

★★★ Do mixed HTTP/HTTPS contents really affect your Google ranking?

Mixed content can pose a security issue. While it does not directly affect SEO, it is advisable to resolve it to avoid impacting the user experience, as some elements may not display correctly....

Nov 06, 2019 ⚡ Analysis available

★★ Why does the average position in Search Console never truly reflect your traffic reality?

The average position in the performance report of Search Console indicates the average position of a page in search results, made as averages can vary according to several factors....

Oct 28, 2019 ⚡ Analysis available

★★ How can you diagnose why your WordPress URLs are missing from Google's index?

In WordPress, it's possible that a parent sitemap lists lower-level sitemaps where the URLs are actually located; using the site: operator can help identify if a site is indexed....

Oct 28, 2019 ⚡ Analysis available

★★★ Could a poorly configured sitemap harm your website?

A poorly configured sitemap does not incur a penalty. If the sitemap is well-created and useful, it will be beneficial for the site....

Oct 28, 2019 ⚡ Analysis available

★★★ Does submitting a sitemap guarantee your pages will be indexed?

Submitting a sitemap does not guarantee the indexing of all URLs. However, it helps Google know which pages exist, which is generally advantageous....

Oct 28, 2019 ⚡ Analysis available

★★★ Is it really necessary to submit an XML sitemap to enhance your SEO?

Submitting a sitemap is not mandatory, but it can help search engines discover the URLs of your site, especially for large sites or newly created sites....

Oct 28, 2019 ⚡ Analysis available