Google

★★ Why does changing a title take weeks on a large site?

The time it takes for a page title change to propagate increases with the number of pages to be crawled, but can accelerate with an optimized crawl....

Jun 25, 2019 ⚡ Analysis available

★★★ Is URL removal in Search Console really only temporary?

Removing a URL via Search Console is intended to last 90 days and can be interrupted if Googlebot no longer finds the page....

Jun 25, 2019 ⚡ Analysis available

★★★ Are new subdomains automatically eligible for mobile-first indexing?

For existing sites, subdomains created will not automatically transition to mobile-first indexing (MFI) after July....

Jun 25, 2019 ⚡ Analysis available

★★★ Does Googlebot really index images with native lazy-loading?

Googlebot supports lazy-loading implemented via attr='loading=lazy' without the need for additional scripts....

Jun 25, 2019 ⚡ Analysis available

★★★ Why does Google favor JSON-LD for structured data?

Google recommends JSON-LD because it is easier to parse than other structured data formats....

Jun 25, 2019 ⚡ Analysis available

★★★ Should you really avoid mixing different types of products in structured data on the same page?

Structured data can cover multiple similar products on a page, but avoid including different product types....

Jun 25, 2019 ⚡ Analysis available

★★★ Should you really fix all the structured data warnings?

A warning in structured data marked in Search Console is not a critical issue if the required fields are filled out....

Jun 25, 2019 ⚡ Analysis available

★★★ Do Duplicate Hn Tags (Desktop/Mobile) Actually Hurt Your SEO Rankings?

We noticed, when analyzing certain websites, that some templates and CMS platforms (especially when using a "builder") create duplicate Hn tags: one version for desktop, another for mobile. We therefo...

Jun 25, 2019 ⚡ Analysis available

★★★ Do spam reports for paid backlinks really work?

Spam reports allow Google to reduce the impact of paid backlinks, but do not necessarily lead to the immediate removal of the links....

Jun 19, 2019 ⚡ Analysis available

★★ What happens when you migrate your site, and why does it cause ranking fluctuations that might surprise you?

Site migrations require time for rankings to stabilize. It's essential to manage redirects properly and anticipate temporary fluctuations....

Jun 19, 2019 ⚡ Analysis available

★★★ Should you really address false information at the source instead of just managing it in the SERPs?

Removing inaccurate information from a Google search does not delete it from the internet. It is important to address defamatory content at the source and legally if necessary....

Jun 19, 2019 ⚡ Analysis available

★★ Why does Google de-index your content without warning?

If a page is not intentionally indexed, check that its quality and usefulness for users are sufficiently high....

Jun 19, 2019 ⚡ Analysis available

★★ Are AMP pages sabotaging your job postings on Google?

AMP configurations can interfere with standard URLs in job search results, requiring a review of implementation settings....

Jun 19, 2019 ⚡ Analysis available

★★★ Can you post job offers without mentioning the company's name without harming your SEO?

It is acceptable to mask the company's name when posting a job offer if necessary for privacy reasons....

Jun 19, 2019 ⚡ Analysis available

★★★ Why does Google enforce ultra-minimalist titles for job listings?

Job posting titles must only include the job name, without extra information such as location or enticing terms....

Jun 19, 2019 ⚡ Analysis available

★★★ Is it true that Google penalizes sites older than 10 years in its results?

Google does not stop displaying sites older than 10 years, unless the content is deemed irrelevant for modern queries....

Jun 19, 2019 ⚡ Analysis available

★★★ Should You Still Be Using the Disavow File in 2024?

The same Frédéric Dubut explained at the recent SMX Advanced event that, while using the disavow file was almost useless for Google, he still recommended its use for Bing to report links considered to...

Jun 11, 2019 ⚡ Analysis available

★★★ Does Paid Advertising on Bing Really Influence Organic Rankings?

We also occasionally discuss Bing in this section (and that's a good thing). Frédéric Dubut, one of the search engine's leaders, explained on Twitter that purchasing Microsoft Ads advertising has no i...

Jun 11, 2019 ⚡ Analysis available

★★★ Should you still worry about rel='prev' and rel='next' for pagination?

Google no longer supports rel='prev' and rel='next' tags. The search engine can understand pages even without these tags on paginated content. Sites should continue their current practices, as Google ...

Mar 22, 2019 ⚡ Analysis available

★★★ Why do your Top Stories on desktop vanish on mobile?

Google indicates that pages ranking in the Top Stories section on desktop may not rank the same way on mobile. It is crucial to check whether the page is relevant for mobile users, as a page can be op...

Mar 22, 2019 ⚡ Analysis available