Google

★★ How does Google really evaluate entities for SEO ranking?

Google employs various algorithms and criteria to identify and evaluate entities on the web, gathering different information to recognize and distinguish major entities from minor ones....

Jan 10, 2019 ⚡ Analysis available

★★★ How do search engines actually handle specific directives in the robots.txt file?

For once, we're talking here (with great pleasure) about Bing in the "SEO news". Microsoft's search engine indeed indicated on Twitter that if, in a robots.txt file, there exists a section of specific...

Jan 07, 2019 ⚡ Analysis available

★★★ Are directories really beneficial for SEO in 2025?

Listing a site in only quality directories is beneficial. However, listing a site in low-quality directories or paying for listings can harm SEO....

Jan 04, 2019 ⚡ Analysis available

★★ Why do your rankings fluctuate after each core update without being penalized?

Core updates can correct rankings that were unjustly affected by previous updates. The fact that certain pages are impacted does not necessarily mean a penalty but rather a reevaluation against new st...

Jan 04, 2019 ⚡ Analysis available

★★★ Should you react immediately after a drop in rankings following a Google update?

Google's algorithm updates can affect the rankings of certain pages. However, there are no specific actions to take following a ranking drop post-update; it often involves a reassessment of the overal...

Jan 04, 2019 ⚡ Analysis available

★★★ Do structured data really secure rich snippets?

Implementing structured data does not guarantee that Google will display rich snippets. Several factors influence this decision, including the relevance of the content to the user query....

Jan 04, 2019 ⚡ Analysis available

★★★ Is page speed really just a minor ranking factor in SEO?

Page loading speed is an SEO factor, but it's interpreted relatively and is just a small part of the ranking algorithm. What matters is ensuring that pages do not take excessive time to load compared ...

Jan 04, 2019 ⚡ Analysis available

★★★ Does the geographic location of a website manager really affect Google rankings?

Managing a site from a country other than where the business is located does not affect SEO as long as the content is of good quality. Search engines do not take into account the geographic location o...

Jan 04, 2019 ⚡ Analysis available

★★ Should you really avoid 301 redirects for expired pages to categories?

Using a 301 redirect to redirect an expired page to another category page is not recommended. A 301 redirect means that the content has permanently moved, which is not the case when it no longer exist...

Jan 04, 2019 ⚡ Analysis available

★★★ Should you really use the 410 code to remove obsolete content?

Removing pages with content that is no longer relevant (like expired job offers) and returning an HTTP 410 code is good practice. This helps optimize crawl resources for active pages and improves the ...

Jan 04, 2019 ⚡ Analysis available

★★★ Do you really need to regularly update your content to rank?

For sites whose content requires frequent updates (like news blogs), a lack of updates can affect traffic and user engagement, which can indirectly impact SEO. However, for sites where the content doe...

Jan 04, 2019 ⚡ Analysis available

★★ How Many People Actually Work on Google's Search Algorithm?

Sundar Pichai, Google's CEO, indicated during his testimony before the US Congress that currently, approximately one thousand people work on "core search," the heart of the search engine, within the M...

Dec 31, 2018 ⚡ Analysis available

★★★ Are improperly configured hreflang tags really sabotaging your local visibility?

For multilingual sites, poor hreflang tag implementation can lead to incorrect results in local searches. Ensure that each hreflang link is correctly defined with the full protocol (HTTP/HTTPS) and th...

Dec 17, 2018 ⚡ Analysis available

★★★ Is crawl budget really a limiting factor for your site?

Google does not explicitly limit the number of pages crawled on a site. It depends more on the server's ability to handle requests and the perceived importance of the pages by Google....

Dec 17, 2018 ⚡ Analysis available

★★ Why does it take so long for a page to re-index after removing its noindex tag?

Pages that have had the noindex attribute and have removed it may take time to be re-indexed. Using sitemaps and fixing internal links can help this process....

Dec 17, 2018 ⚡ Analysis available

★★ Should you really panic about the 'uncommon download' alerts in Search Console?

The 'uncommon download' alerts in Search Console generally originate from Google's Safe Browsing system. They can be temporary and often resolve themselves without direct intervention as Google checks...

Dec 17, 2018 ⚡ Analysis available

★★★ Are 301 redirects truly essential to retain the link juice of a deleted page?

To transfer the link juice from a deleted page to a new page, a 301 redirect must be put in place. In the absence of a redirect, the incoming links pointing to the old page will not benefit the new pa...

Dec 17, 2018 ⚡ Analysis available

★★★ Do you really need to resubmit your sitemap after every update?

In the new Search Console, once a sitemap is submitted, there is no need to resubmit it after each update. Google periodically checks for changes to the sitemap....

Dec 17, 2018 ⚡ Analysis available

★★★ Should you really remove HTTP from the sitemap when migrating to HTTPS?

During the migration from HTTP to HTTPS, the HTTPS version must be prioritized in the sitemap. However, if HTTP correctly redirects to HTTPS, this should not pose a major problem for indexing....

Dec 17, 2018 ⚡ Analysis available

★★★ How does Google really create your snippets in the SERPs?

Search result snippets are typically generated automatically from the page content, not just from the meta description tag. Google dynamically adjusts the snippets to ensure they are as relevant as po...

Dec 17, 2018 ⚡ Analysis available