Google

★★★ Is it possible to change a domain's theme without risking a penalty?

Changing the theme of an existing domain (such as moving from a medical site to a fashion site) is not penalized per se by Google, but it could disrupt users accustomed to the original content....

Oct 31, 2018 ⚡ Analysis available

★★★ Does Google really consider SEO when updating its algorithms?

Algorithm updates aim to enhance the relevance of search results, and any negative impacts observed should prompt a reevaluation of the relevance and quality of content from the end user's viewpoint....

Oct 31, 2018 ⚡ Analysis available

★★★ How Does Google Really Want Us to Report Duplicate Content for SEO?

When content is duplicated across multiple sites with a suspicious SEO intent, two actions are recommended: use DMCA procedures for copyright issues and the spam reporting form for link manipulations....

Oct 31, 2018 ⚡ Analysis available

★★★ Can short content really achieve high SEO rankings?

The length of an article, such as a short piece close to a tweet, does not negatively affect SEO as long as the content is relevant and useful for users....

Oct 31, 2018 ⚡ Analysis available

★★★ Does frequently changing a page's title harm its SEO?

Frequently changing a page's title is not inherently considered spam. However, the impact of these changes on SEO depends on the relevance and consistency of the content in relation to the chosen titl...

Oct 31, 2018 ⚡ Analysis available

★★★ Why does the Search Console's live test always use Googlebot Desktop?

The live test feature in the URL inspection tool currently uses Googlebot Desktop version to analyze your pages, including for sites that have already switched to mobile-first indexing....

Oct 31, 2018 ⚡ Analysis available

★★★ Does noindex really prevent link juice and internal link crawling?

Noindex pages may be treated as soft 404s, which could prevent internal links on those pages from being followed or passing link juice....

Sep 26, 2018 ⚡ Analysis available

★★★ Why does Google defer indexing your JavaScript content, and how can you anticipate it?

When content depends on JavaScript for rendering, the indexing process may be delayed, as the rendering and complete indexing are performed later by our systems....

Sep 26, 2018 ⚡ Analysis available

★★ Is the address change tool in Search Console really essential for a domain migration?

When changing domains, using the address change tool in Search Console is recommended as it helps indicate to Google that this is a complete domain transfer, facilitating the signal transfer....

Sep 26, 2018 ⚡ Analysis available

★★★ Is it true that robots.txt isn't enough to safeguard your test environments?

To prevent Google from indexing a test environment, it is advisable to block access through server restrictions such as IP restrictions or authentication, rather than depending on robots.txt files....

Sep 26, 2018 ⚡ Analysis available

★★★ Does having multiple H1 tags really harm your site's SEO?

Having multiple H1 tags on a page is not an issue from Google's perspective, especially with HTML5 where it's common to have several H1 tags in different segments....

Sep 26, 2018 ⚡ Analysis available

★★★ Should you really optimize link anchors with exact keywords?

Using keywords in anchor texts is acceptable if it is relevant to the page. However, overusing keywords in multiple anchor texts can harm the perception of naturalness by our systems....

Sep 26, 2018 ⚡ Analysis available

★★★ How does Google really choose the canonical URL among your duplicates?

Google employs several signals, such as internal links, external links, and sitemaps to determine which URL should be regarded as canonical when it detects duplicates among different URLs....

Sep 26, 2018 ⚡ Analysis available

★★★ Is PageRank really dead, or does Google still use it behind the scenes?

Google has not used visible PageRank as we knew it through the Google Toolbar for several years. Internally, we still use a version of PageRank to evaluate the quality and linkage of links....

Sep 26, 2018 ⚡ Analysis available

★★★ Do hyphens in file names really impact your SEO?

File names are just a small factor among many others for assessing a website. They should not be considered critical. However, it is slightly easier for us to process file names containing hyphens rat...

Sep 26, 2018 ⚡ Analysis available

★★★ How does Google really reindex your site when moving to Mobile First?

When we switch a site to Mobile First indexing, we aim to completely reindex the site with the mobile version as quickly as possible to prevent conflicts between the desktop and mobile indexes....

Sep 26, 2018 ⚡ Analysis available

★★★ Should You Worry About Search Console Data Variations Between July and August?

Google announced that a change had been made to the new Search Console to make the "Index Coverage" tool more relevant and accurate. The data provided since July 14th may therefore change, but this is...

Aug 13, 2018 ⚡ Analysis available

★★★ How Long Does It Really Take to Deindex a Page Through Search Console?

Google indicated on Twitter that the deindexing of a page, when requested through Search Console, is completed in less than a day....

Jun 25, 2018 ⚡ Analysis available

★★ Does Google use different algorithms based on your niche?

Google does not utilize different algorithms specifically based on niches. Fluctuations may be due to the perceived quality of content within those niches....

Jun 19, 2018 ⚡ Analysis available

★★★ Hreflang and Fragmented Content: How can your tags disrupt your crawl?

Errors in content structure within hreflang tags can lead to article fragmentation, which may cause crawling issues for Google....

Jun 19, 2018 ⚡ Analysis available