Google

★★★ Does Google's Nofollow Attribute Really Still Work the Same Way Since 2005?

At the SMX West conference, Googler Nathan Johns recently stated that "the functioning of the nofollow attribute has never been modified since its creation" in 2005. 13 years later, therefore, it stil...

Mar 26, 2018 ⚡ Analysis available

★★★ Does Google Really Penalize Backlinks from Adult Websites?

Still at the SMX West conference, the same Nathan Johns explained that aside from the SafeSearch filter, no other treatment is applied to so-called "adult" sites and that the links they create or poin...

Mar 26, 2018 ⚡ Analysis available

★★★ Should You Really Limit Each Page to a Single Keyword for SEO?

A user asked in a forum whether it was possible to optimize a web page for two keywords. Googler Aaseesh Marina responded that he didn't see why this wouldn't be possible, as long as the page's conten...

Feb 05, 2018 ⚡ Analysis available

★★★ Does URL Folder Structure Really Impact Google Rankings?

Google indicated on Twitter that including folder names in a URL (example: www.yoursite.com/folder1/folder2/folder3/page.php) has no influence on rankings....

Jan 08, 2018 ⚡ Analysis available

★★★ Why Do Google's Panda and Penguin Filters Keep Evolving and How Can You Adapt?

Googler Eric Kuan indicated at the Pubcon conference that the engineering teams at Google continue to work on the Panda and Penguin algorithmic filters and that they evolve over time......

Nov 21, 2017 ⚡ Analysis available

★★★ Should You Worry About Google Removing Additional Links from the info: Syntax?

Google has confirmed that when you type a query like [info:www..com] into the search engine, the additional links that were placed under the result and provided information such as the cached version ...

Nov 13, 2017 ⚡ Analysis available

★★★ Should You Remove rel="shortlink" Tags from Your Website?

Jon Mueller indicated on Twitter that the search engine ignored tags like "rel=shortlink" such as <link rel = "shortlink" href = "/node/2" />......

Oct 16, 2017 ⚡ Analysis available

★★ Does Noindexing 50% of Your Pages Actually Hurt Your SEO Rankings?

A Googler (Aaseesh Marina) indicated on a forum that noindexing a large portion of a site's pages (for example 50%) had no negative impact on the other pages that were indexed....

Sep 11, 2017 ⚡ Analysis available

★★ Why Aren't Your Rich Snippets Showing Up in Search Results Despite Correct Technical Implementation?

Aaseesh Marina explained that the failure of rich snippet information (stars, prices, product availability...) to appear in SERPs could stem from a third reason (in addition to the two already known: ...

Sep 11, 2017 ⚡ Analysis available

★★★ Should You Worry About Google Search Console's 10,000-Pixel Rendering Limit?

The web page rendering in Search Console ("Crawl > Fetch as Google" section) stops at the 10,000th pixel according to a user's test. But, of course, all the HTML code is crawled and indexed. It's just...

Aug 21, 2017 ⚡ Analysis available

★★ How Have Google's Duplicate Content Detection Algorithms Really Evolved Over the Years?

Googler Paul Haahr, usually quite discreet but nevertheless highly relevant when he speaks, indicated that duplicate content detection algorithms at Google are constantly evolving, but have remained f...

Apr 03, 2017 ⚡ Analysis available

★★★ What Does Maile Ohye's Departure After 12 Years at Google Mean for the SEO Community?

Googler Maile Ohye announced that she was leaving Google after 12 years of dedicated service as Developer Programs Tech Lead, marked by numerous hangouts, conferences, and videos (including her latest...

Feb 27, 2017 ⚡ Analysis available

★ Do You Really Need to Wait 4 to 12 Months to See Your First SEO Results?

In her video "How to hire an SEO", Maile Ohye explains that it takes "4 to 12 months" for SEO actions to have an impact on a website ("In most cases, the SEO will need four months to a year to help yo...

Feb 20, 2017 ⚡ Analysis available

★★ Can Rich Snippets Actually Trigger a Google Penalty on Your Site?

Google indicated in a hangout that certain sites were penalized for actions that didn't comply with rich snippet guidelines. And that all spam reports on this topic were being read. If clear manipulat...

Dec 19, 2016 ⚡ Analysis available