Google

★★ Is Google Trends really a strategic tool to guide your SEO editorial strategy?

Content creators can use Google Trends to identify popular topics among their audience. It is recommended to configure the target region, compare terms and subjects, and explore trending questions rel...

Dec 18, 2025 ⚡ Analysis available

★★★ Is Search Console finally giving you the AI visibility you need—or just keeping you in the dark?

Search Console now displays clicks, impressions, and other metrics from AI features like AI Overviews. Overall traffic is covered, although it's currently unclear whether your specific page was cited ...

Dec 18, 2025 ⚡ Analysis available

★★ Should you really optimize your entire site after an algorithmic update?

To plan improvements after a ranking drop caused by an algorithmic update, you need to make improvements across your entire site, not just on individual pages. You must examine your entire site and id...

Dec 18, 2025 ⚡ Analysis available

★★★ Why do so many SEO professionals still confuse robots.txt and no-index? Here's what you need to know

robots.txt and no-index are completely different. robots.txt tells crawlers not to explore a URL, while no-index tells them not to include the URL in the index. If you block with robots.txt, Google ca...

Dec 18, 2025 ⚡ Analysis available

★★ Should you completely rethink your SEO strategy for Google Discover?

During the Google Search Central Live event in Zurich, Andy Almeida (from Google's Trust & Safety team) presented a slide indicating "minimal alignment" between Discover rankings and classic Search ra...

Dec 16, 2025 ⚡ Analysis available

★★★ Should You Really Wait for Google's Core Updates to See Your SEO Efforts Pay Off?

A few days before rolling out its December Core Update, Google modified its documentation dedicated to developers to confirm that it regularly deploys "smaller core updates" (minor updates to the algo...

Dec 16, 2025 ⚡ Analysis available

★★★ How Should You Adapt Your SEO Strategy for the AI-Generated Answers Era?

Interviewed by Marina Mogilko on search engine optimization in the context of AI-powered search (AI Mode and AI Overviews), Robby Stein (VP of Product at Google Search) explains that SEO for AI (AEO, ...

Nov 04, 2025 ⚡ Analysis available

★★★ How Do User Behaviors Really Shape Google's AI Overviews?

Liz Reid detailed how user behaviors and content quality influence results in AI Overviews. She explains that user preferences (short videos, forums, in-depth content, etc.) directly guide the types o...

Oct 21, 2025 ⚡ Analysis available

★★★ Why Does Google Search Console Show Poor LCP When Your Pages Seem Fast?

No, Google Search Console is not off the mark when it reports poor overall LCP while individual pages seem good. Barry Pollard explains that the difference comes from how GSC and CrUX measure Core Web...

Oct 07, 2025 ⚡ Analysis available

★★ Can You Really Speed Up How Quickly Google Associates a Keyword with Your Site?

It takes time for Google's systems to recognize and associate a specific search term with a given website. This association process cannot be forced or directly accelerated....

Sep 04, 2025 ⚡ Analysis available

★★★ Does Google really replace your brand name with a more popular search term without telling you?

When Google suggests another search term for a website, it's because Google recognizes that this similar alternative term is more popular and commonly used by internet users than the exact name of the...

Sep 04, 2025 ⚡ Analysis available

★★ Is Google Really Changing How Links Appear in Its Generative AI to Drive More Clicks?

According to Robby Stein, Google will be testing several changes in its AI mode to encourage more clicks to publisher sites in the coming weeks. Robby Stein, a Google executive, detailed three major u...

Sep 02, 2025 ⚡ Analysis available

★★★ Why Do Core Web Vitals Show Different Results Between CrUX and Search Console?

CrUX and Search Console often show different Core Web Vitals results because they measure with distinct approaches: CrUX aggregates user experiences by page views (each visit counts, favoring high-tra...

Aug 26, 2025 ⚡ Analysis available

★★★ Are Your AI Search Clicks Actually Converting Into Real Customers?

Fabrice Canel, from the Bing team at Microsoft, emphasizes that search engines have limited visibility into what happens after a click from an AI search: they don't know whether the visitor converts. ...

Aug 19, 2025 ⚡ Analysis available

★★★ Is Classic SEO Really All You Need to Rank in AI Search?

Fabrice Canel, Product Manager at Bing, states that to optimize visibility in AI Search, simply following usual SEO best practices is sufficient—a view shared by Google. In a recent blog post, his tea...

Aug 05, 2025 ⚡ Analysis available

★★ Should you use noindex or robots.txt to manage tracking parameters? Here's what Google actually recommends

Meta noindex tags and the robots.txt file are alternatives for managing URLs with tracking parameters. Each method presents advantages and disadvantages that must be weighed according to your context....

Jul 25, 2025 ⚡ Analysis available

★★★ Should you really use the canonical tag to manage tracking parameters?

Google recommends using the actual Canonical URL tag to prevent the appearance of tracking parameters in search results. It's a practical and effective method to indicate the preferred version of the ...

Jul 25, 2025 ⚡ Analysis available

★★ Are tracking parameters damaging your search visibility? Here's why Google shows them—and how to fix it

Tracking parameters can appear in Google search results. This is a common issue that requires action to maintain a clean search presence and user-friendly experience....

Jul 25, 2025 ⚡ Analysis available

★★★ Why Does Google's Fresh Index Give Recent Content a Decisive Edge in SEO?

On X, Jeff Dean from the Google AI team highlighted Google's index freshness as a major asset for its AI services. Unlike closed LLMs such as ChatGPT or Claude, whose indexes are rarely updated and ca...

Jul 01, 2025 ⚡ Analysis available

★★ Do you really need to submit your sitemap every single day?

Sending a sitemap daily is not mandatory. However, automation can help avoid human errors such as forgotten updates by other teams. If there is no particular reason to reduce the frequency, daily subm...

Jun 26, 2025 ⚡ Analysis available