Official statement
Reviews collected by third-party platforms should not be marked with structured data on your site. Only the platform that actually collects the reviews can mark them; otherwise, there is a risk of complete removal of the reviews.
Other statements from this video 19 ▾
- □ Can the noscript tag truly replace JavaScript for Google?
- □ Why does Google tend to overlook NoScript tags in SEO?
- □ Why Doesn’t Hreflang Affect Your SEO Rankings?
- □ Can Geotargeting Really Boost Your Local SEO?
- □ Why is it essential to promote your international pages individually for SEO?
- □ How should you handle canonicals for international versions?
- □ Why does Google recommend using a JavaScript banner instead of geographic redirections?
- □ Why does Google simplify the canonicalization of queries in Search Console?
- □ Does Google rewrite your meta descriptions to better match search queries?
- □ Could empty content pages actually be hurting your SEO rankings?
- □ Why is meaningful content essential for preventing soft 404s?
- □ Could your crawl budget be restricted by server speed and quality issues?
- □ Could cutting down the number of pages actually boost your SEO?
- □ Why does Google take several months to reevaluate your site?
- □ Could using nofollow on internal links actually enhance your SEO strategy?
- □ Is it worth using structured data without Rich Results for SEO?
- □ Why are breadcrumb structured data essential for SEO?
- □ Does the age of a website really influence its SEO ranking?
- □ Does the text/code ratio really influence SEO rankings?
Official statement from
(5 years ago)
⚠ A more recent statement exists on this topic
Can You Use AggregateRating Markup to Display Trustpilot or Verified Reviews?
View statement →
TL;DR
Google prohibits the markup of third-party reviews in structured data. Only the collecting platforms are allowed to do so, otherwise there is a risk of having the reviews removed. This has a direct impact on the SEO visibility of those reviews.
❓ Frequently Asked Questions
Puis-je utiliser des avis tiers en données non structurées ?
Oui, mais ils ne doivent pas être marqués en structured data sur votre site.
Que risque-t-on à ignorer cette règle ?
La suppression complète des avis marqués par Google, impactant votre SEO.
Comment Google détecte-t-il l'origine des avis ?
Google utilise des algorithmes pour détecter des incohérences entre le marquage et l'origine des données.
🎥 From the same video 19
Other SEO insights extracted from this same Google Search Central video · published on 19/07/2021
🎥 Watch the full video on YouTube →
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