What does Google say about SEO? /

Official statement

Different country versions of a site should not use a canonical pointing to a single country version. Each version should be able to rank separately with its own canonical.
🎥 Source video

Extracted from a Google Search Central video

💬 EN 📅 19/07/2021 ✂ 20 statements
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  5. Why is it essential to promote your international pages individually for SEO?
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  7. Why does Google simplify the canonicalization of queries in Search Console?
  8. Does Google rewrite your meta descriptions to better match search queries?
  9. Could empty content pages actually be hurting your SEO rankings?
  10. Why is meaningful content essential for preventing soft 404s?
  11. Could your crawl budget be restricted by server speed and quality issues?
  12. Could cutting down the number of pages actually boost your SEO?
  13. Why does Google take several months to reevaluate your site?
  14. Could using nofollow on internal links actually enhance your SEO strategy?
  15. Why should you avoid marking third-party reviews in structured data?
  16. Is it worth using structured data without Rich Results for SEO?
  17. Why are breadcrumb structured data essential for SEO?
  18. Does the age of a website really influence its SEO ranking?
  19. Does the text/code ratio really influence SEO rankings?
📅
Official statement from (4 years ago)
TL;DR

Google recommends not using cross-country canonicals between different versions of a site. Each version should have its own canonical to optimize its individual ranking.

❓ Frequently Asked Questions

Puis-je utiliser un canonical centralisé pour toutes mes versions ?
Non, chaque version doit avoir son propre canonical pour paraître distinctement dans les recherches locales.
Comment savoir si mes canonicals sont corrects ?
Utilisez des outils de vérification SEO pour vous assurer que chaque page a un canonical qui pointe vers elle-même.
Les canonicals affectent-ils le référencement local ?
Oui, un canonical incorrect peut limiter la capacité d'une page à se classer dans sa recherche géographique spécifique.
🏷 Related Topics
Crawl & Indexing

🎥 From the same video 19

Other SEO insights extracted from this same Google Search Central video · published on 19/07/2021

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