Official statement
Google does not guarantee that it will use the provided meta description, even if it is well-crafted. Google may adjust the displayed description based on the user's search query.
Other statements from this video 19 ▾
- □ Can the noscript tag truly replace JavaScript for Google?
- □ Why does Google tend to overlook NoScript tags in SEO?
- □ Why Doesn’t Hreflang Affect Your SEO Rankings?
- □ Can Geotargeting Really Boost Your Local SEO?
- □ Why is it essential to promote your international pages individually for SEO?
- □ How should you handle canonicals for international versions?
- □ Why does Google recommend using a JavaScript banner instead of geographic redirections?
- □ Why does Google simplify the canonicalization of queries in Search Console?
- □ Could empty content pages actually be hurting your SEO rankings?
- □ Why is meaningful content essential for preventing soft 404s?
- □ Could your crawl budget be restricted by server speed and quality issues?
- □ Could cutting down the number of pages actually boost your SEO?
- □ Why does Google take several months to reevaluate your site?
- □ Could using nofollow on internal links actually enhance your SEO strategy?
- □ Why should you avoid marking third-party reviews in structured data?
- □ Is it worth using structured data without Rich Results for SEO?
- □ Why are breadcrumb structured data essential for SEO?
- □ Does the age of a website really influence its SEO ranking?
- □ Does the text/code ratio really influence SEO rankings?
Official statement from
(5 years ago)
TL;DR
Google can modify your meta description based on the query. Even well-written descriptions don't guarantee their use. Stay adaptable by testing frequently.
❓ Frequently Asked Questions
Google utilise-t-il toujours notre métadescription ?
Non, Google peut la modifier selon la requête.
Pourquoi Google change-t-il les descriptions ?
Pour s'assurer qu'elles répondent mieux à l'intention de l'utilisateur.
Que faire si ma métadescription est modifiée ?
Surveiller ce qui est affiché et ajuster votre stratégies SEO
🎥 From the same video 19
Other SEO insights extracted from this same Google Search Central video · published on 19/07/2021
🎥 Watch the full video on YouTube →
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