Official statement
Hreflang does not influence page rankings in search results. Its role is solely to select the appropriate version of a page to display based on the user's location, relying on the ranking that is already established.
Other statements from this video 19 ▾
- □ Can the noscript tag truly replace JavaScript for Google?
- □ Why does Google tend to overlook NoScript tags in SEO?
- □ Can Geotargeting Really Boost Your Local SEO?
- □ Why is it essential to promote your international pages individually for SEO?
- □ How should you handle canonicals for international versions?
- □ Why does Google recommend using a JavaScript banner instead of geographic redirections?
- □ Why does Google simplify the canonicalization of queries in Search Console?
- □ Does Google rewrite your meta descriptions to better match search queries?
- □ Could empty content pages actually be hurting your SEO rankings?
- □ Why is meaningful content essential for preventing soft 404s?
- □ Could your crawl budget be restricted by server speed and quality issues?
- □ Could cutting down the number of pages actually boost your SEO?
- □ Why does Google take several months to reevaluate your site?
- □ Could using nofollow on internal links actually enhance your SEO strategy?
- □ Why should you avoid marking third-party reviews in structured data?
- □ Is it worth using structured data without Rich Results for SEO?
- □ Why are breadcrumb structured data essential for SEO?
- □ Does the age of a website really influence its SEO ranking?
- □ Does the text/code ratio really influence SEO rankings?
Official statement from
(5 years ago)
⚠ A more recent statement exists on this topic
Do Hreflang Tags Really Guarantee Indexing of All Your International Pages?
View statement →
TL;DR
Hreflang does not impact page rankings in search results. It simply selects the appropriate page version based on user location. This means your optimization efforts should focus elsewhere for ranking.
❓ Frequently Asked Questions
Le tag Hreflang influence-t-il le SEO local ?
Non, il ne sert qu'à afficher la bonne version linguistique ou régionale. Aucune influence directe sur le ranking.
Peut-on utiliser Hreflang pour d'autres objectifs SEO ?
Principalement pour la géolocalisation linguistique. Cibler d'autres aspects SEO nécessite d'autres méthodes.
Des erreurs communes à éviter avec Hreflang ?
Ne pas vérifier sa mise en place correcte peut envoyer de mauvaises versions aux utilisateurs.
🎥 From the same video 19
Other SEO insights extracted from this same Google Search Central video · published on 19/07/2021
🎥 Watch the full video on YouTube →
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