Official statement
Structured data that doesn't generate Rich Results has a minimal positive effect on the understanding of entities, but this effect is generally not measurable. Prioritize visible structured data in the results.
Other statements from this video 19 ▾
- □ Can the noscript tag truly replace JavaScript for Google?
- □ Why does Google tend to overlook NoScript tags in SEO?
- □ Why Doesn’t Hreflang Affect Your SEO Rankings?
- □ Can Geotargeting Really Boost Your Local SEO?
- □ Why is it essential to promote your international pages individually for SEO?
- □ How should you handle canonicals for international versions?
- □ Why does Google recommend using a JavaScript banner instead of geographic redirections?
- □ Why does Google simplify the canonicalization of queries in Search Console?
- □ Does Google rewrite your meta descriptions to better match search queries?
- □ Could empty content pages actually be hurting your SEO rankings?
- □ Why is meaningful content essential for preventing soft 404s?
- □ Could your crawl budget be restricted by server speed and quality issues?
- □ Could cutting down the number of pages actually boost your SEO?
- □ Why does Google take several months to reevaluate your site?
- □ Could using nofollow on internal links actually enhance your SEO strategy?
- □ Why should you avoid marking third-party reviews in structured data?
- □ Why are breadcrumb structured data essential for SEO?
- □ Does the age of a website really influence its SEO ranking?
- □ Does the text/code ratio really influence SEO rankings?
Official statement from
(5 years ago)
⚠ A more recent statement exists on this topic
Should You Ditch WordPress for Hosted CMS Like Wix or Squarespace?
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TL;DR
Google states that structured data that doesn’t generate Rich Results has a minimal and difficult-to-measure impact on SEO. It’s better to focus on those that ensure visibility in the results.
❓ Frequently Asked Questions
Les données structurées peuvent-elles améliorer le classement sans Rich Results ?
Techniquement oui, mais l'effet est souvent négligeable, selon Google.
Faut-il systématiquement inclure des données structurées ?
Oui, mais priorisez celles qui engendrent des Rich Results visibles.
Comment savoir si mes données structurées fonctionnent ?
Utilisez des outils SEO pour vérifier leur visibilité sous forme de Rich Results.
🎥 From the same video 19
Other SEO insights extracted from this same Google Search Central video · published on 19/07/2021
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