Official statement
Author information is less relevant for non-critical contents like movie descriptions. Google places more emphasis on expertise and authority for critical contents such as medical or financial information.
Other statements from this video 18 ▾
- □ Should You Really Worry About Core Updates Without Clear Guidelines from Google?
- □ Is it true that adding a second internal link to a page is pointless for SEO?
- □ Are Navigation Links Really That Different for SEO?
- □ Why are internal PageRank micro-optimizations ineffective for SEO?
- □ How does anchor text hold more weight than the number of internal links?
- □ How does Google really handle infographics for SEO?
- □ Why is contextual text crucial for your graphs in SEO?
- □ Why should you prioritize HTML tables for indexing specific values?
- □ Should you really mark every product with structured data on category pages?
- □ Should you rethink the use of structured data for SEO?
- □ Why does geographic targeting take a week in Google Search Console?
- □ Could a product canonical to category be harming your product content?
- □ Should You Always Optimize the Length of Titles and Descriptions?
- □ How does Google change meta descriptions based on user queries?
- □ How does a clear HTML structure impact the display of sitelinks?
- □ Why are 1:1 redirects essential for a seamless domain migration?
- □ Is there really no delay between Google's crawling and indexing?
- □ Could separate mobile sites be the reason your indexing is slowing down?
Official statement from
(5 years ago)
⚠ A more recent statement exists on this topic
Should You Change the Author Name When Updating an Article?
View statement →
TL;DR
Google states that author information is not crucial for non-critical content. However, expertise and authority remain vital for critical content. Prioritize these factors based on the content type.
❓ Frequently Asked Questions
Les informations d'auteur ne comptent-elles plus du tout pour Google ?
Elles comptent moins pour les contenus non-critiques, mais restent importantes pour les domaines critiques.
Comment déterminer si un contenu est critique ?
Considérez l'impact et la sensibilité du sujet traité, comme la santé ou la finance.
Dois-je revoir toutes mes pages si je supprime les informations d'auteur ?
Procédez avec discernement. Analysez l'impact potentiel avant tout changement radical.
🎥 From the same video 18
Other SEO insights extracted from this same Google Search Central video · published on 09/07/2021
🎥 Watch the full video on YouTube →
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