Official statement
When it comes to structured data, you need to work backward: first, identify what display Google offers in the search results, and then implement only the necessary markup to achieve that display. This guarantees a measurable return on investment.
Other statements from this video 18 ▾
- □ Should You Really Worry About Core Updates Without Clear Guidelines from Google?
- □ Is it true that adding a second internal link to a page is pointless for SEO?
- □ Are Navigation Links Really That Different for SEO?
- □ Why are internal PageRank micro-optimizations ineffective for SEO?
- □ How does anchor text hold more weight than the number of internal links?
- □ Is the author really that important for SEO of non-critical content?
- □ How does Google really handle infographics for SEO?
- □ Why is contextual text crucial for your graphs in SEO?
- □ Why should you prioritize HTML tables for indexing specific values?
- □ Should you really mark every product with structured data on category pages?
- □ Why does geographic targeting take a week in Google Search Console?
- □ Could a product canonical to category be harming your product content?
- □ Should You Always Optimize the Length of Titles and Descriptions?
- □ How does Google change meta descriptions based on user queries?
- □ How does a clear HTML structure impact the display of sitelinks?
- □ Why are 1:1 redirects essential for a seamless domain migration?
- □ Is there really no delay between Google's crawling and indexing?
- □ Could separate mobile sites be the reason your indexing is slowing down?
Official statement from
(4 years ago)
⚠ A more recent statement exists on this topic
Should You Use Recipe Structured Data on Collection Pages?
View statement →
TL;DR
Begin by identifying the display that Google offers, then use only the necessary markup. This approach ensures a measurable return on investment in SEO.
❓ Frequently Asked Questions
Qu'est-ce qu'une méthode de travail à rebours pour les données structurées ?
Cela signifie d'abord identifier le type d'affichage désiré, puis d'implémenter les balisages nécessaires pour l'obtenir.
Pourquoi cette stratégie pourrait-elle améliorer mon ROI ?
Parce qu'elle concentre vos ressources sur des actions qui procurent un effet visible direct, augmentant potentiellement votre CTR.
Y a-t-il des risques à suivre cette méthode ?
Le principal risque est de passer à côté de nouvelles possibilités d'affichage que d'autres types de données structurées pourraient offrir.
🎥 From the same video 18
Other SEO insights extracted from this same Google Search Central video · published on 09/07/2021
🎥 Watch the full video on YouTube →
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