Official statement
Google does not provide a fixed optimal length for title and meta description tags as display varies based on queries and devices. The title and description should match the page content, whether they are short or long.
Other statements from this video 18 ▾
- □ Should You Really Worry About Core Updates Without Clear Guidelines from Google?
- □ Is it true that adding a second internal link to a page is pointless for SEO?
- □ Are Navigation Links Really That Different for SEO?
- □ Why are internal PageRank micro-optimizations ineffective for SEO?
- □ How does anchor text hold more weight than the number of internal links?
- □ Is the author really that important for SEO of non-critical content?
- □ How does Google really handle infographics for SEO?
- □ Why is contextual text crucial for your graphs in SEO?
- □ Why should you prioritize HTML tables for indexing specific values?
- □ Should you really mark every product with structured data on category pages?
- □ Should you rethink the use of structured data for SEO?
- □ Why does geographic targeting take a week in Google Search Console?
- □ Could a product canonical to category be harming your product content?
- □ How does Google change meta descriptions based on user queries?
- □ How does a clear HTML structure impact the display of sitelinks?
- □ Why are 1:1 redirects essential for a seamless domain migration?
- □ Is there really no delay between Google's crawling and indexing?
- □ Could separate mobile sites be the reason your indexing is slowing down?
Official statement from
(5 years ago)
⚠ A more recent statement exists on this topic
Should You Really Adapt Your Titles Based on What Google Shows in the SERPs?
View statement →
TL;DR
Google does not impose a fixed optimal length for title and meta description tags. Their display depends on queries and devices. Always prioritize relevance to the page content.
❓ Frequently Asked Questions
Existe-t-il une longueur idéale pour les titles aujourd'hui ?
Google ne fixe plus de longueur idéale. Priorisez la pertinence et le contenu par rapport aux mesures strictes.
Les titles trop longs sont-ils automatiquement un problème ?
Pas forcément, mais ils risquent d'être tronqués, ce qui peut nuire à la visibilité de l'information clé.
Google va-t-il toujours afficher la meta description fournie ?
Non, Google peut modifier la meta description selon la requête utilisateur et le contexte.
🎥 From the same video 18
Other SEO insights extracted from this same Google Search Central video · published on 09/07/2021
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