What does Google say about SEO? /

Official statement

Internal PageRank micro-optimizations generally have no visible impact in search results. Significant changes come from managing faceted navigation, filters, and sorting options, not from slight redistributions of PageRank.
🎥 Source video

Extracted from a Google Search Central video

💬 EN 📅 09/07/2021 ✂ 19 statements
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Other statements from this video 18
  1. Should You Really Worry About Core Updates Without Clear Guidelines from Google?
  2. Is it true that adding a second internal link to a page is pointless for SEO?
  3. Are Navigation Links Really That Different for SEO?
  4. How does anchor text hold more weight than the number of internal links?
  5. Is the author really that important for SEO of non-critical content?
  6. How does Google really handle infographics for SEO?
  7. Why is contextual text crucial for your graphs in SEO?
  8. Why should you prioritize HTML tables for indexing specific values?
  9. Should you really mark every product with structured data on category pages?
  10. Should you rethink the use of structured data for SEO?
  11. Why does geographic targeting take a week in Google Search Console?
  12. Could a product canonical to category be harming your product content?
  13. Should You Always Optimize the Length of Titles and Descriptions?
  14. How does Google change meta descriptions based on user queries?
  15. How does a clear HTML structure impact the display of sitelinks?
  16. Why are 1:1 redirects essential for a seamless domain migration?
  17. Is there really no delay between Google's crawling and indexing?
  18. Could separate mobile sites be the reason your indexing is slowing down?
📅
Official statement from (4 years ago)
TL;DR

Internal PageRank micro-optimizations have no visible impact on rankings. Focus on managing faceted navigation, filters, and sorting options. That's where significant changes emerge.

❓ Frequently Asked Questions

Les micro-optimisations du PageRank sont-elles utiles dans certains cas ?
Elles sont rarement impactantes selon Google, mais cela peut dépendre de la complexité du site.
Comment savoir si ma navigation facette est optimisée ?
Analysez le parcours utilisateur et l'indexation pour détecter les améliorations nécessaires.
Peut-on ignorer totalement le PageRank interne ?
Non, il reste important, mais doit être géré avec clairvoyance et non obsessionnellement.
🏷 Related Topics
Domain Age & History Links & Backlinks Pagination & Structure

🎥 From the same video 18

Other SEO insights extracted from this same Google Search Central video · published on 09/07/2021

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