Official statement
When it comes to internal linking, focusing on the anchor text and its relevance is far more crucial than the number of links or the distribution of PageRank. Anchor text helps Google clearly understand the topic of the target page.
Other statements from this video 18 ▾
- □ Should You Really Worry About Core Updates Without Clear Guidelines from Google?
- □ Is it true that adding a second internal link to a page is pointless for SEO?
- □ Are Navigation Links Really That Different for SEO?
- □ Why are internal PageRank micro-optimizations ineffective for SEO?
- □ Is the author really that important for SEO of non-critical content?
- □ How does Google really handle infographics for SEO?
- □ Why is contextual text crucial for your graphs in SEO?
- □ Why should you prioritize HTML tables for indexing specific values?
- □ Should you really mark every product with structured data on category pages?
- □ Should you rethink the use of structured data for SEO?
- □ Why does geographic targeting take a week in Google Search Console?
- □ Could a product canonical to category be harming your product content?
- □ Should You Always Optimize the Length of Titles and Descriptions?
- □ How does Google change meta descriptions based on user queries?
- □ How does a clear HTML structure impact the display of sitelinks?
- □ Why are 1:1 redirects essential for a seamless domain migration?
- □ Is there really no delay between Google's crawling and indexing?
- □ Could separate mobile sites be the reason your indexing is slowing down?
Official statement from
(5 years ago)
⚠ A more recent statement exists on this topic
Does image alt text in a link carry the same SEO weight as visible anchor text?
View statement →
TL;DR
Prioritize relevant anchor text for internal linking. Disregard the number of links, as relevance is what truly matters. For Google, it’s the key to understanding the target page.
❓ Frequently Asked Questions
Quel est le rôle principal du texte d'ancrage ?
Le texte d'ancrage aide Google à comprendre le sujet de la page cible de manière précise et concise.
Le nombre de liens internes est-il si négligeable ?
Il ne doit pas être négligé, mais priorité doit être donnée à la pertinence des textes d'ancrage.
Comment savoir si mon texte d'ancrage est efficace ?
Évaluez s'il décrit fidèlement le contenu de la page cible et s'il contribue favorablement au maillage interne.
Thematic analysis
🎥 From the same video 18
Other SEO insights extracted from this same Google Search Central video · published on 09/07/2021
🎥 Watch the full video on YouTube →
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