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Official statement

For Google to display links to specific sections of a long page, a clear HTML structure is required with distinct sections, ID anchors, and internal links to those sections. While this is not guaranteed, it greatly facilitates the display.
🎥 Source video

Extracted from a Google Search Central video

💬 EN 📅 09/07/2021 ✂ 19 statements
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✂ Other statements from this video 18 ▾
  1. □ Should You Really Worry About Core Updates Without Clear Guidelines from Google?
  2. □ Is it true that adding a second internal link to a page is pointless for SEO?
  3. □ Are Navigation Links Really That Different for SEO?
  4. □ Why are internal PageRank micro-optimizations ineffective for SEO?
  5. □ How does anchor text hold more weight than the number of internal links?
  6. □ Is the author really that important for SEO of non-critical content?
  7. □ How does Google really handle infographics for SEO?
  8. □ Why is contextual text crucial for your graphs in SEO?
  9. □ Why should you prioritize HTML tables for indexing specific values?
  10. □ Should you really mark every product with structured data on category pages?
  11. □ Should you rethink the use of structured data for SEO?
  12. □ Why does geographic targeting take a week in Google Search Console?
  13. □ Could a product canonical to category be harming your product content?
  14. □ Should You Always Optimize the Length of Titles and Descriptions?
  15. □ How does Google change meta descriptions based on user queries?
  16. □ Why are 1:1 redirects essential for a seamless domain migration?
  17. □ Is there really no delay between Google's crawling and indexing?
  18. □ Could separate mobile sites be the reason your indexing is slowing down?
📅
Official statement from (5 years ago)
TL;DR

Google recommends a clear HTML structure with distinct sections, ID anchors, and internal links. This makes it easier to display sitelinks, although it's not guaranteed.

❓ Frequently Asked Questions

Les sitelinks affectent-ils le ranking ?
Non directement, mais ils peuvent augmenter le CTR, ce qui est bénéfique pour le SEO.
Un site peut-il avoir trop de sitelinks ?
Google décide du nombre de sitelinks adéquat en fonction de la structure et du contenu.
Qu'est-ce qui empêche l'affichage de sitelinks ?
Des structures complexes ou mal définies peuvent gêner Google pour générer correctement des sitelinks.
🏷 Related Topics
Domain Age & History AI & SEO Links & Backlinks Pagination & Structure Local Search

🎥 From the same video 18

Other SEO insights extracted from this same Google Search Central video · published on 09/07/2021

🎥 Watch the full video on YouTube →

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