Official statement
If a link already exists to a page, adding a second link to that same page offers no significant SEO advantage. The only possible effect is the expansion of anchor text, but this doesn’t create any issues either.
Other statements from this video 18 ▾
- □ Should You Really Worry About Core Updates Without Clear Guidelines from Google?
- □ Are Navigation Links Really That Different for SEO?
- □ Why are internal PageRank micro-optimizations ineffective for SEO?
- □ How does anchor text hold more weight than the number of internal links?
- □ Is the author really that important for SEO of non-critical content?
- □ How does Google really handle infographics for SEO?
- □ Why is contextual text crucial for your graphs in SEO?
- □ Why should you prioritize HTML tables for indexing specific values?
- □ Should you really mark every product with structured data on category pages?
- □ Should you rethink the use of structured data for SEO?
- □ Why does geographic targeting take a week in Google Search Console?
- □ Could a product canonical to category be harming your product content?
- □ Should You Always Optimize the Length of Titles and Descriptions?
- □ How does Google change meta descriptions based on user queries?
- □ How does a clear HTML structure impact the display of sitelinks?
- □ Why are 1:1 redirects essential for a seamless domain migration?
- □ Is there really no delay between Google's crawling and indexing?
- □ Could separate mobile sites be the reason your indexing is slowing down?
Official statement from
(5 years ago)
⚠ A more recent statement exists on this topic
Are you really adding SEO value by linking to the same page twice?
View statement →
TL;DR
Adding a second internal link to the same page does not offer any significant SEO advantage. The only potential effect might be the expansion of anchor text, but this has no major impact. Prioritize other optimizations to maximize your SEO.
🎥 From the same video 18
Other SEO insights extracted from this same Google Search Central video · published on 09/07/2021
🎥 Watch the full video on YouTube →
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