Official statement
For a domain migration, you need the simplest possible 1:1 redirects, without UTM parameters or anything else. This allows Google to properly recognize the migration and transfer all signals quickly. Complicated parameters can complicate and slow down the process.
Other statements from this video 18 ▾
- □ Should You Really Worry About Core Updates Without Clear Guidelines from Google?
- □ Is it true that adding a second internal link to a page is pointless for SEO?
- □ Are Navigation Links Really That Different for SEO?
- □ Why are internal PageRank micro-optimizations ineffective for SEO?
- □ How does anchor text hold more weight than the number of internal links?
- □ Is the author really that important for SEO of non-critical content?
- □ How does Google really handle infographics for SEO?
- □ Why is contextual text crucial for your graphs in SEO?
- □ Why should you prioritize HTML tables for indexing specific values?
- □ Should you really mark every product with structured data on category pages?
- □ Should you rethink the use of structured data for SEO?
- □ Why does geographic targeting take a week in Google Search Console?
- □ Could a product canonical to category be harming your product content?
- □ Should You Always Optimize the Length of Titles and Descriptions?
- □ How does Google change meta descriptions based on user queries?
- □ How does a clear HTML structure impact the display of sitelinks?
- □ Is there really no delay between Google's crawling and indexing?
- □ Could separate mobile sites be the reason your indexing is slowing down?
Official statement from
(5 years ago)
⚠ A more recent statement exists on this topic
Should you really update your backlinks after a domain migration?
View statement →
TL;DR
Domain migrations require the simplest 1:1 redirects, without UTM parameters. This streamlines recognition by Google and speeds up the transfer of ranking signals.
❓ Frequently Asked Questions
Comment s'assurer que mes redirections sont correctement implémentées ?
Vérifiez chaque redirection avec des outils et assurez-vous qu'il n'y ait pas de boucles ou d'erreurs 404.
Pourquoi Google recommande-t-il des redirections sans paramètres ?
Les paramètres ajoutent de la complexité et peuvent ralentir la reconnaissance des modifications par Google.
Que faire si j'ai des redirections déjà paramétrées ?
Revoyez leur nécessité, simplifiez où possible et validez l'équivalence entre l'ancien et le nouveau.
🎥 From the same video 18
Other SEO insights extracted from this same Google Search Central video · published on 09/07/2021
🎥 Watch the full video on YouTube →
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