Official statement
On a category page listing multiple products, you shouldn't mark each product individually with the Product structured data. Google prefers that the markup corresponds to the main element of the page, or to use a carousel format if available.
Other statements from this video 18 ▾
- □ Should You Really Worry About Core Updates Without Clear Guidelines from Google?
- □ Is it true that adding a second internal link to a page is pointless for SEO?
- □ Are Navigation Links Really That Different for SEO?
- □ Why are internal PageRank micro-optimizations ineffective for SEO?
- □ How does anchor text hold more weight than the number of internal links?
- □ Is the author really that important for SEO of non-critical content?
- □ How does Google really handle infographics for SEO?
- □ Why is contextual text crucial for your graphs in SEO?
- □ Why should you prioritize HTML tables for indexing specific values?
- □ Should you rethink the use of structured data for SEO?
- □ Why does geographic targeting take a week in Google Search Console?
- □ Could a product canonical to category be harming your product content?
- □ Should You Always Optimize the Length of Titles and Descriptions?
- □ How does Google change meta descriptions based on user queries?
- □ How does a clear HTML structure impact the display of sitelinks?
- □ Why are 1:1 redirects essential for a seamless domain migration?
- □ Is there really no delay between Google's crawling and indexing?
- □ Could separate mobile sites be the reason your indexing is slowing down?
Official statement from
(4 years ago)
⚠ A more recent statement exists on this topic
Do you really need to mark up ALL your content with structured data?
View statement →
TL;DR
Google advises against marking each product individually on category pages. Instead, prioritize marking the main item or using a carousel format for optimal SEO processing of the page.
❓ Frequently Asked Questions
Quel est le problème avec le marquage multiple ?
Il complique l'analyse des pages par Google et peut réduire l'efficacité SEO.
Le format carrousel est-il toujours avantageux ?
Pas toujours, mais il aide à maintenir la visibilité sans complexifier le marquage.
Peut-on marquer plusieurs produits s'ils sont tous importants ?
Idéalement non, mais cela dépend de la configuration et du contexte de la page.
🎥 From the same video 18
Other SEO insights extracted from this same Google Search Central video · published on 09/07/2021
🎥 Watch the full video on YouTube →
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