What does Google say about SEO? /
Pagination and site structure represent core foundations of web architecture and search engine optimization. This category compiles Google's official statements regarding hierarchical content organization, navigation systems, and pagination mechanisms. The stakes are significant: facilitating crawling and indexation by bots, optimizing crawl budget allocation, enhancing user experience, and efficiently distributing authority across pages. Google has evolved its guidance on rel next/prev tags, now deprecated, while maintaining the importance of logical silo-based architecture. Breadcrumb navigation remains a structural element valued for contextual page understanding. SEO practitioners will find official positions on internal linking strategies, tab-based organization, navigation menus, and their impact on organic visibility. Understanding Google's directives on these structural aspects helps avoid architecture mistakes that fragment authority or create indexation black holes, while building a solid foundation for long-term organic performance. Proper implementation of site structure principles directly influences how search engines discover, understand, and rank content, making this knowledge essential for technical SEO success and sustainable search visibility across large-scale websites.
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★★★ How Do You Create Quality Content That Truly Stands the Test of Time According to Google?
John Mueller "destroyed" a webmaster on a Google forum after analyzing his site. The publisher took quite a beating. Here's the translation of John's post: We don't index all the content on your site,...
John Mueller Jan 14, 2019
★★★ Why Does Google Crawl Your Pages But Still Refuse to Index Them?
In the new Search Console and its "Index Coverage" option, many pages are sometimes indicated as "Crawled - currently not indexed". Most of the time, these are pages that have not yet been indexed (th...
John Mueller Nov 26, 2018
★★★ Is the Speakable Tag Really Worth It for Your Voice SEO Strategy?
The Search Engine Roundtable website reported that the Speakable tag was not working on the recent Google Home Hub smart display, information confirmed by Google....
Google Nov 05, 2018
★★★ Does Google Use Physical Store Traffic to Rank Websites?
John Mueller responded on Twitter to a question about whether Google might use IRL (In Real Life) data as relevance criteria. For example, whether there would be more people at a given time in a store...
John Mueller Oct 15, 2018
★★★ Should You Delete Low-Traffic Pages to Improve Your SEO?
John Mueller responded to a question about "content cannibalization" (low-traffic pages on a site receiving no SEO traffic). One approach proposed by an internet user was to delete this content, consi...
John Mueller Oct 08, 2018
★★★ Does Google Really Index Content Hidden in Accordions and Tabs?
Gary Illyes reminded us on Twitter that, contrary to what some recent studies had suggested, Google does properly index and gives "normal" weight to text content located in tabs or accordions. He indi...
Gary Illyes Sep 24, 2018
★★★ Should You Link from Your Homepage to Every Page on Your Site?
John Mueller discussed during a hangout the technique of implementing links from the homepage to all pages of a site, or to as many of these pages as possible. While this practice is quite logical for...
John Mueller Sep 03, 2018
★★★ Should You Really Exclude All Redirected URLs from Your XML Sitemap?
John Mueller has said it repeatedly in the past: when you create your XML Sitemap files, don't include any redirected URLs (301 or otherwise). He reiterated this on Twitter recently. Google uses this ...
John Mueller Sep 03, 2018
★★ Does Content Placement on a Page Really Impact SEO Rankings?
John Mueller indicated on Twitter that the geographical location (top, middle, bottom) of text on a page doesn't matter to Google. If the text is interesting and relevant, it will be taken into accoun...
John Mueller Aug 20, 2018
★★★ Do Hn Tags (H1, H2, H3) Really Impact SEO Rankings?
John Mueller indicated on Twitter that clearly and cleanly structuring editorial content using Hn tags (h1, then h2, then h3, etc.) could potentially help Google understand the content, but that it wo...
John Mueller Jul 31, 2018
★★★ Should You Really Structure Your Content with H1 to H6 Tags for SEO?
John Mueller explained in a hangout that using H1 to H6 tags is a good practice. They help the search engine understand the content structure and the relationships between different blocks of informat...
John Mueller Jul 16, 2018
★★★ Do JavaScript Links Actually Pass PageRank and SEO Value?
A user asked Google whether links placed in code using <div href> + JavaScript were recognized by the search engine. John Mueller indicated that while these links could be used to identify certain URL...
John Mueller Jul 16, 2018
★★★ How Does Google Really Identify Synonyms for SEO?
Still John Mueller and still the question of synonyms. On this subject, Google's SEO spokesperson indicated that the algorithm's learning of synonyms is not based on tables created beforehand by human...
John Mueller Jul 09, 2018
★★★ How Long Should You Really Wait After a Website Merger or Split?
John Mueller reminded us in a hangout that when multiple sites merge or "split" (one site broken into several different ones), it can take quite a long time for the search engine algorithms to fully p...
John Mueller Jun 11, 2018
★★★ Should You Duplicate Your Page Title in the Main Image's Alt Attribute?
John Mueller indicated on Twitter that duplicating a page's title (Title tag) in the Alt attribute of that page's main image was not a problem in itself......
John Mueller May 28, 2018
★★ Subdomain or Subdirectory: Which Structure Should You Choose for Better SEO?
John Mueller, him again, confirmed in a hangout that Google treats subdomains (blog.example.com) and subdirectories (www.example.com/blog/) in the same way....
John Mueller May 28, 2018
Does Google Personalization Really Affect Your SEO Rankings?
Danny Sullivan indicated on Twitter that personalization of SERPs at Google was primarily based on geolocation and the language used by the user. Other criteria (search history and visited sites, etc....
Danny Sullivan May 21, 2018
★★★ Where Should Pagination Tags Be Placed for Google to Recognize Them?
John Mueller reminded that pagination tags (rel=next and rel=prev) must be in the "Head" section of the source code for paginated content. If these indications are found in links (A tag) and therefore...
John Mueller May 02, 2018
Should You Use Canonical Tags or Noindex to Handle Duplicate Content?
John Mueller indicated that Google only uses the pages it has in its index for a given site to establish an overall quality score for the information source (which seems quite logical). He also explai...
John Mueller Apr 23, 2018
★★★ Are Complex Tables Really Killing Your Featured Snippet Chances?
John Mueller indicated during a hangout that content displayed in the form of a large table or a long series of links was not optimized to appear as a featured snippet and, therefore, in the context o...
John Mueller Apr 16, 2018
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