What does Google say about SEO?

Search through official Google statements about search engine optimization

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8238 statement(s) found
How does Caffeine actually ingest Googlebot data into Google's search index?
Gary Illyes Nov 03, 2025 ★★
Caffeine is Google's indexing system that ingests the protocol buffers produced by Googlebot. It collects signals, normalizes HTML, and adds the processed information to the search index.
Crawl & Indexing E-commerce AI & SEO
Should you really de-optimize certain pages to boost your SEO performance?
Lizzi Sassman Nov 03, 2025 ★★★
It's sometimes necessary to de-optimize certain pages to avoid attracting the wrong type of traffic. The objective is to have traffic that converts and accomplishes the desired action, not simply maximize visitor volume.
Domain Age & History AI & SEO
Why does Google document only one single meta tag in its official SEO guide?
Lizzi Sassman Nov 03, 2025 ★★
In Google's SEO starter guide, the meta description is the only meta tag that is truly documented and recommended. Other meta tags are not addressed because they generally have no effect on search engine optimization.
Content AI & SEO PDF & Files
Should you really optimize each Google removal tool differently for SEO?
Lizzi Sassman Nov 03, 2025 ★★
Google's various content removal tools must be optimized differently for specific keywords in order to attract the right type of traffic and help users find the right tool for their particular need.
Content AI & SEO PDF & Files
How Can You Permanently Remove Hacked Pages That Are Still Indexed by Google?
John Mueller Oct 28, 2025 ★★★
On Reddit, a user shared their misadventure. After being hacked and taking steps to fix the problem, hundreds of typical Japanese keyword hack pages are still indexed in Google, even though they no longer seem to exist in the WordPress dashboard. Joh...
Domain Age & History Content Crawl & Indexing AI & SEO JavaScript & Technical SEO Domain Name Penalties & Spam Search Console
Should You Ditch WordPress for Hosted CMS Like Wix or Squarespace?
John Mueller Oct 28, 2025 ★★
After advising to use Search Console to check for "hidden" pages, John Mueller suggested to his interlocutor to look into hosted solutions (like Wix, Squarespace) that don't require checking that all plugins or themes are updated. Faced with skeptici...
Domain Age & History Content AI & SEO JavaScript & Technical SEO Search Console
Is Google Search Console API Really Slowing Down or Is This Normal?
John Mueller Oct 21, 2025 ★★
John Mueller (Google) confirmed that there has been no change in the speed or update frequency of the Google Search Console API. For the past few weeks, users have been complaining about delays in data availability, both on BigQuery and on Search Con...
Content AI & SEO JavaScript & Technical SEO Pagination & Structure Web Performance Search Console
How Do User Behaviors Really Shape Google's AI Overviews?
Google Oct 21, 2025 ★★★
Liz Reid detailed how user behaviors and content quality influence results in AI Overviews. She explains that user preferences (short videos, forums, in-depth content, etc.) directly guide the types of content that Google highlights. The system learn...
Domain Age & History Content AI & SEO JavaScript & Technical SEO Penalties & Spam
Why Does Google Search Console Show Poor LCP When Your Pages Seem Fast?
Google Oct 07, 2025 ★★★
No, Google Search Console is not off the mark when it reports poor overall LCP while individual pages seem good. Barry Pollard explains that the difference comes from how GSC and CrUX measure Core Web Vitals. CrUX calculates performance at the 75th p...
Domain Age & History Content AI & SEO Images & Videos JavaScript & Technical SEO Domain Name Web Performance Search Console
How Long Does It Really Take for an Old Domain to Recover Its SEO Visibility?
John Mueller Sep 30, 2025 ★★★
A recovered domain can take time to regain good SEO visibility: this is the main point emphasized by John Mueller (Google) in a Reddit discussion. A site owner was concerned that their domain (previously used by another company) was not being indexed...
Domain Age & History Content Crawl & Indexing AI & SEO Images & Videos JavaScript & Technical SEO Links & Backlinks Domain Name Penalties & Spam Social Media Search Console
Is Keyword Cannibalization Actually a Myth in SEO?
John Mueller Sep 23, 2025 ★★
John Mueller stated that "keyword cannibalization" isn't really an SEO problem in itself, and that it's often a misleading label used to mask other real causes of poor page performance. Indeed, the term is vague and doesn't designate anything very pr...
Domain Age & History Content Featured Snippets & SERP AI & SEO JavaScript & Technical SEO Pagination & Structure Web Performance Search Console
Why Did Your Search Console Impressions Drop Overnight?
John Mueller Sep 23, 2025 ★★★
Since Google removed the ability to display 100 results per page (&num=100), many sites have experienced a sudden drop in their impressions in Google Search Console and an automatic improvement in their average position, particularly on desktop. The ...
Domain Age & History Content AI & SEO Search Console
Does Google Search Console Really Offer a Filter to Measure AI Overviews' Impact on Your Traffic?
John Mueller Sep 16, 2025 ★★★
No, Google Search Console has not added a dedicated filter for AI Overviews in the performance report, contrary to a widely circulated rumor on social media and certain forums. This rumor originated from a fake screenshot published by a "Platinum Pro...
Content E-commerce AI & SEO JavaScript & Technical SEO Links & Backlinks Web Performance Social Media Search Console
Should You Really Avoid Certain Domain Extensions to Succeed in SEO?
John Mueller Sep 09, 2025 ★★★
John Mueller recommends prioritizing a traditional TLD (such as .com), even if it means incorporating a hyphen into the domain name, rather than opting for a TLD reputed as "cheap" or problematic like .xyz. According to him, extensions associated wit...
Domain Age & History Content Crawl & Indexing AI & SEO Images & Videos JavaScript & Technical SEO Domain Name Penalties & Spam
Should You Worry When Googlebot Changes Its Crawl Frequency on Your Site?
John Mueller Sep 09, 2025 ★★★
John Mueller has once again confirmed that variations in crawl frequencies (exploration) are not linked to the launch or preparation of major Google algorithm updates. This independence has been confirmed multiple times by Google: an increase or decr...
Algorithms Content Crawl & Indexing AI & SEO
Should you really mark up your paid content with paywall structured data?
John Mueller Sep 04, 2025 ★★★
For content behind a paywall or login, use paywall structured data to indicate to Google that the content is not accessible to everyone. This allows Google to understand that users may see something different.
Content Structured Data Pagination & Structure
Should you really prevent paywall content from loading into the DOM?
John Mueller Sep 04, 2025 ★★★
For paywall content, do not load the complete content into the HTML/DOM of the page. Make sure it is only served when the user genuinely has access to it, otherwise screen readers could read all the hidden content.
Domain Age & History Content AI & SEO JavaScript & Technical SEO
Does robots.txt really protect your private content from Google indexation?
John Mueller Sep 04, 2025 ★★★
Do not block private URLs with robots.txt because they can still be indexed without their content. If URLs contain usernames or emails, this private information could appear in search results.
Content Crawl & Indexing AI & SEO Domain Name
Is robots.txt really protecting your private content from Google?
John Mueller Sep 04, 2025 ★★★
For truly private content, serve it with a noindex tag or redirect to a login page. Don't use robots.txt to block this type of content.
Domain Age & History Content Crawl & Indexing AI & SEO
Why do your private pages never appear in Google despite being indexed?
John Mueller Sep 04, 2025 ★★★
If all your private URLs redirect to the same generic login page, Google will consider all these URLs as duplicates and will primarily index the login page, which can harm the search experience.
Domain Age & History Crawl & Indexing Domain Name
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